Morning Update: Super Bowl teasers: Newcastle Brown Ale, M&M’s and Wonderful Pistachios
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Newcastle Brown Ale’s Super Bowl Ad Teaser Is the Best You’ll See This Year
“God bless Newcastle Brown Ale. As much as we all enjoy advertising when it’s good, so much of it—as Newcastle would say—is bollocks. The British brewer (with help from Droga5) has always excelled at skewering irritatingly transparent marketing tactics, and now it sets its sights on the Big Kahuna itself—the Super Bowl.
Very tired approach.
Just another take on the old ‘even our ads are cheap’.
Seen it a thousand times.
Not that I drink beer, so what would I know, but “bollocks” is a british term… what’s it go to do with Aussies? Especially the glorious beer-guzzling variety?
Isn’t this just Carlton Draught’s Big ad, not made, even using the line “we hope we sell lots of beer”?