Morning Update: Tesla video made my college grads; HBO illustrates Game of Thrones death in online art; Beastie Boys settle GoldieBlox dispute
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdAge: That Amazing Tesla Video Was Made by Recent College Grads for $1,500
“Tesla doesn’t spend a dime on paid advertising, but a group of recent college graduates decided to make a video spot for the electric car brand anyway.
The result was a minute-long ad titled “Modern Spaceship,” which the Los Angeles-based creators spent $1,500 to make in November. The creators recently started a production company called Everdream Pictures.
The spot — which depicts a little boy who gets into the driver’s seat of the Tesla in his garage and imagines he’s piloting a spaceship — got them a meeting with Tesla CEO Elon Musk in January.”
The Guardian: Coulson saw transcript of voicemail left by Prince Harry, court told
“Andy Coulson, the former editor of the News of the World, was shown a transcript of a hacked voicemail left on a royal aide’s phone by Prince Harry, it has been claimed at the Old Bailey.
The paper’s former royal editor, Clive Goodman, told the court on Tuesday he had to show the transcript to Coulson and another member of the paper’s editorial staff “so they could assess how strong the story was”.”
Creativity-Online: HBO Illustrates Each ‘Game Of Thrones’ Death In Online Art Gallery
“HBO commissioned artist Robert M. Ball to create a series of intricate illustrations representing each episode so far of Game of Thrones, to build anticipation for the launch of Season 4 of the show. The illustrations, each of which is based on the most poignant death of that episode, is showcased on micrositebeautifuldeath.com and one illustration for each episode will be released every day leading up to the premiere on Sunday April 6. Hidden throughout each image are Easter eggs and surprises for fans of the show. As part of the campaign, by 360i, fans will also be invited to submit their own artistic interpretations to be showcased in HBO’s Game of Thrones channels using the hashtag #beautifuldeath.”
The Guardian: Beastie Boys settle copyright dispute with toy company GoldieBlox
“The Californian toy company GoldieBlox has reached a settlement with the Beastie Boys over its parody of their song Girls, which was used in an advert that went viral.
On 21 November 2013, a San Francisco-based law firm representing GoldieBlox filed a pre-emptive lawsuit asking the court to rule that, because it was a parody, the company’s version of the Beastie Boys song constituted fair use. An agreement to dismiss the claim has now been reached, and was filed in a US district court on 17 March, theOakland Tribune reported.”
Campaign UK: McCoy’s “McCoy’s Ultimate” by Crispin Porter & Bogusky
“McCoy’s has released a TV ad promoting its new Ultimate range of crisps. Crispin Porter & Bogusky London created the spot, its first for the brand. The ad shows a man channelling his inner beast (in this instance, represented by a half man, half tiger) to secure a bag of crisps at a friendly barbecue. It was written by Christian Balivet, art directed by Senhor Ricardo and directed by Minivegas.”
https://www.youtube.com/watch?v=zbdR-zSaYck
AdWeek: Activia Shows That Inside Shakira’s Famous Stomach Are … More Shakiras!
“Activia managed to drag Shakira out of wherever she’s been hiding and put her in the brand’s new “Dare to Feel Good” ad, which gives us an interesting and cartoonishly idealized peek into the pop singer’s digestive tract.
No wonder she’s so perky all the time. It looks like Fern Gully in there. And here I thought Shakira felt good because she’s beautiful and rich.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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Game of Thrones
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Morning update
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Prince Harry
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