Morning Update: Thai gecko spray ad goes viral; Jay Z reveals plans for Tidal

Mumbrella Asia: Thai gecko spray dance vid goes viral; ‘People don’t want product info, they want funny stuff’

A music video for a brand of gecko repellent spray has gone viral in Thailand, spawning a number of cover dance routines on YouTube.

The three-minute video, for natural gecko and lizard repellent spray No Gecko from Thailand’s Ipat Co., features a distinctive dance performed to the repeated chant of “No Gecko”.

The New York Times: Jay Z Reveals Plans for Tidal, a Streaming Music Service

As Jay Z sees it, there is a clear solution to the problems facing musicians in the streaming age. They should band together — behind him, of course.

On Monday, Jay Z, the rap star and entertainment mogul, unveiled his plans in Manhattan for Tidal, a subscription streaming service he recently bought for $56 million. Facing competition from Spotify, Google and other companies that will soon include Apple, Tidal will be fashioned as a home for high-fidelity audio and exclusive content.

AdWeek: Ava the Robot Goes From Tinder to LinkedIn, and Will Now Schedule Meetings for You

Ava, the artificial intelligence from the movie Ex Machina who famously punked Tinder users during South by Southwest, isn’t interested only in dating. She also has a business side, it turns out—and she wants to help schedule your next meetings.

A24 Films, the company behind Ex Machina, has extended Ava’s off-screen antics through a partnership with A.I.-driven personal assistant startup you’ve seen the Spike Jonze movie Her, you’ll have an inkling of what does. It offers users a personal assistant named Amy—who’s actually an A.I., but who can schedule meetings like she’s a real human.

AdAge: Tumblr’s First CMO Stephanie Dolgins Will Also Oversee Its Media Deals

Yahoo expects Tumblr, the social network it bought in 2013 for $990 million, topull in $100 million in revenue this year. To help it hit the mark, Tumblr may need to raise its profile, which usually means marketing campaigns and media deals — and someone overseeing those efforts.

Tumblr has found that someone. On Monday the five-year-old social network named its CMO: Stephanie Dolgins.


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