Morning Update: Tic Tac tackles Trump; Dentsu suicide due ‘to overwork’; the future for micro influencers; Netflix in China unlikely


Ad Week: Tic Tac Calls Donald Trump’s Behaviour ‘Completely Inappropriate and Unacceptable’

After becoming the latest brand to get dragged into the presidential election on Friday, Tic Tac has a blunt response.

On Friday, The Washington Post published a video that they obtained showing a vulgar and lewd conversation about women between Trump and TV personality Billy Bush in 2005 while the two were taping an Access Hollywood segment with Days of our Lives actress Arianne Zucker.

Silhouette of stressed business woman in the office.

The Asahi Shimbun: Suicide of young Dentsu employee recognized as due to overwork

The suicide of a young woman who worked for advertising giant Dentsu Inc. was ruled as death by overwork, or karoshi, after it was found she logged around 105 hours of monthly overtime.Bereaved family members of Matsuri Takahashi, 24, and lawyers working on behalf of the family disclosed the finding by the Mita Labor Standard Inspection Office in Tokyo at a news conference on Oct. 7.

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Ad Age: Netflix CEO Says Chance of Entering China Market ‘Doesn’t Look Good’

Netflix’s likelihood of entering the Chinese market, one of the few countries where it doesn’t offer streaming video service, “doesn’t look good,” Chief Executive Officer Reed Hastings said.

“We’re focused on the rest of the world,” Mr. Hastings said Friday at the New Yorker TechFest in New York. “Disney, who is very good in China, had their movie service shut down. Apple, who is very good in China, had their movie service closed down. It doesn’t look good.”


Digiday: Confessions of an influencer agency exec on micro-influencers: ‘It’s all going to implode’

Micro-influencers are having a moment in the spotlight, as focus shifts from big-name (and big-cost) social media influencers.

A recent survey of 2,500 micro-influencers by Bloglovin’ found 84% of small-scale influencers charge under $250 for a branded post on Instagram. By contrast, the same post would set brands back $75,000 on an Instagram channel with an audience in the low millions.

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Campaign Live: Facebook UK pays £4m corporation tax despite revenues doubling

Facebook UK had a corporate tax bill of just £4m last year, despite revenues doubling to £211m. Accounts at Companies House show Facebook UK made a pre-tax loss of £52m, up from a £28m loss a year earlier, even though the US parent company is highly profitable and the British accounts said it “has experienced large growth”.

Facebook UK minimised its tax liability by legally routing most of its advertising sales via Ireland, where the rate of corporation tax is 12.5%, compared to 20% in the UK.engage-event-hosted-by-socialbakers-in-bali-daniel-morel-former-wunderman-boss
Mumbrella Asia: Branded content is like Donald Trump – most of what he says is ‘shit’ says ex Wunderman boss

The former boss of one of the world’s largest digital agencies likened content marketing to the words of Donald Trump yesterday, saying that while the presidential candidate talks a lot and has a large following much of what he says is “shit”.

Talking on a panel discussion at the Engage event hosted by Socialbakers in Bali, Daniel Morel, who ran Wunderman as global chairman and CEO for 14 years until he retired in January 2015, pulled no punches in his appraisal of the rapidly growing sector, saying that a limited creative talent pool and the cost of producing a large volume of material for digital channels was to blame for low-quality content from brands.


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