Morning Update: Is Tronc the future of print?; Brewtroleum wins at Cannes; ‘visual intelligence’ essential for brands
https://youtu.be/oeo1V-47BBw
The Verge: Tronc threatens a nightmare hellscape of video content in new warning to employees
It has been less than three weeks since Tribune, one of the world’s most storied media companies and publisher of the Los Angeles Times and Chicago Tribune, gloriously rebranded itself as Tronc. Tribune newspapers were responsible for some of the best journalism of the past century; Tronc, according to its leaders, would instead serve as a “content curation and monetization engine.”
Today, in a chilling new video warning issued to all employees, the leaders of the Tronc empire unveiled phase two of their plan: the gradual transformation of the company into a series of video embeds.
Campaign Live: New Zealand’s Colenso BBDO scoops Outdoor Lions Grand Prix as McCann leads UK winners
The Omnicom agency won the category’s top prize under integrated campaign led by outdoor – but it was also nominated under special build and use of ambient outdoor, winning a Gold Lion for each. Colenso BBDO also took a Bronze Lion for its X-Ray Casts campaign for Anchor Milk.
McCann London was the sole UK Gold Lion winner in the Outdoor category, with the Interpublic agency getting the plaudit for its “Survival billboard” for Xbox game Rise of the Tomb Raider.
Ad Week: Here’s Why the Next Evolution in Social Listening Is Visual Intelligence
Over three billion images are posted daily across Instagram, Facebook, Twitter, Snapchat, etc., according to Mary Meeker’s latest Internet Trends report. Yet 80% of them lack a caption or text that identifies what’s in the photo.
Now that images have taken over the internet, marketers who only rely on text-based social analytics don’t know what people are saying about their brands. This is a big problem, and “The Straightforward Guide to Visual Intelligence” is our latest resource to help marketers understand and master the visual web.
Wall Street Journal: Facebook Signs Deals With Media Companies, Celebrities for Facebook Live
Facebook Inc., is paying an array of media companies and celebrities to create videos for its live-streaming service and has signed nearly 140 contracts totaling more than $50 million, according to a document reviewed by The Wall Street Journal.
The social network’s partners vary widely. It includes established media outfits like CNN and the New York Times; digital publishers like Vox Media, Tastemade, Mashable and the Huffington Post; and celebrities including Kevin Hart, Gordon Ramsay, Deepak Chopra and NFL quarterback Russell Wilson.
Ad Week: Why Many Creatives Don’t Want to Work on Female-Focused Campaigns
CANNES, France—Creative agency Joan launched in New York this year with a very specific goal: providing clients with a more flexible approach to marketing so they can nimbly serve each client in an increasingly project-based marketplace. Joan is also relatively unique as an agency led by two women, and its mission statement notes that its name was “inspired by all of the Joans throughout history who have brought big changes to the world.”
Adweek spoke to Robinson (Wieden + Kennedy, Pereira & O’Dell) and Clunie (Refinery29, Ogilvy & Mather) at the Cannes Festival of Creativity to discuss their approach to the agency model and the current state of advertising to both men and women.
Troy Carter (from left), James Andrews and Andrew Benett of Smashd Group
Ad Age: Havas Group, Atom Factory Create Culturally Driven Joint Venture
Havas Group and Atom Factory, founded by Lady Gaga’s former manager Troy Carter, have joined forces to create a brand innovation consultancy called Smashd Group, aimed at bridging cultural trends and technology.
The joint venture, which is currently made up of 20 staffers from Havas and Atom Factory, is working with TD Ameritrade, WeTransfer, a “big CPG company” and several other clients that could not be disclosed, said Andrew Benett, global CEO of Havas Creative Group. Most of Smashd Group’s staffers are based in Atom Factory’s Los Angeles office at the moment, with six or seven working out of Havas New York.
Mumbrella Asia: Mobile ad tech firm Glispa launches in Singapore
Glispa, a Berlin-headquartered mobile ad tech firm, has opened for business in Singapore, which will serve as an APAC hub. Google’s head of mobile for Southeast Asia Christian Nguyen has been hired to run the business as general manager.
Nguyen commented: “Southeast Asia is the next digital frontier with a major behavioural shift to a mobile-first society, and glispa is well positioned to help brands and app developers capitalise on this phenomenal growth.
