Morning Update: Videos show you how to pronounce Ogilvy & Mather ‘like a lord’
AdWeek: These Posh Videos Show You How to Pronounce Ogilvy & Mather ‘Like a Lord’
Do the Spanish have a tough time pronouncing “Ogilvy & Mather.” Apparently so, judging from this comical video series from the agency’s Spain operation—aimed at getting people to pronounce the agency’s name “like a lord.”
Along the way, we get a little bit of Ogilvy history and one unexpectedly swift kick in the balls. There’s also a website, ogilvyandwhat.es. A funny and peculiar campaign, indeed. See, your work isn’t over when you get that Induction Box.
AdAge: P&G Plans to Cut $500 Million in Agency Fees by Shrinking Its Roster
Procter & Gamble Co. plans to cut as much as $500 million from agency fees under a new drive to reduce the number of agencies it works with, Chief Financial Officer Jon Moeller said on the company’s earnings call Thursday.
“One non-media area that offers significant opportunity is agency spending, which includes fees and production costs of agencies we use for advertising, media, public relations, package design and the development of in-store materials,” Mr. Moeller said. “We plan to significantly simplify and reduce the number of agency relationships and the costs associated with the current complexity and inefficiency while upgrading agency capability to improve creative quality and communication effectiveness. We see an opportunity for up to half a billion dollars of of savings in this area along with stronger communication to consumers.”
AdWeek: Google Builds a Data Platform That’s the Last Piece of Its Ad Empire
Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans.
The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google’s suite of ad products for digital publishers and marketers.)
Mumbrella Asia: Ogilvy Singapore’s ‘Mums and maids’ campaign criticised for ‘shaming women’ and using social issue for PR
A campaign by Ogilvy Singapore for charity IGiveADayOff.org raised questions on Twitter this afternoon about the agency’s motivations for the campaign and its approach to encouraging Singaporeans with domestic helpers to give them a day off once a week.
One of Singapore’s most influential socio-political bloggers tweeted this afternoon that Ogilvy’s ‘Mums and Maids’ film “shamed women” by suggesting that Singaporean mothers don’t know their own children as well as their maids, and the campaign’s motivation was to show “how a big ad agency “gives back”.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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