Morning Update: WhatsApp lets brands talk to users; SJP quits brand over price hike; PayPal marketer calls on ‘lazy’ PRs

WhatsApp has updated its terms of service to allow businesses and users to talk to each other on its platform but says it doesn’t want a “spammy” experience.

There are no official tools available to brands yet, but the terms of service pave the way for marketers to start using the platform.