Morning Update: X-Men meet Mad Men in new spot from Quizno; Amazon kicks off Euro creative pitch
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: X-Men Meet Mad Men in Quizno’s Newest Pop Culture Sandwich
“Quizno’s Toasty.tv, a branded content hub that got an early boost from a popular Game of Thrones-House of Cards mashup, is once again pounding together two pop culture icons.
The results of Mad X-Men: Don Draper’s Future Past are mixed, but one theme is consistent with the previous video: The main actor (Ross Marquand, who also played Quizno’s Frank Underwood and Rust Cohle in a spot-on AT&T parody) may not look the part, but he sure talks the part.”
Campaign: Amazon kicks off Euro creative pitch
“The brand wants to launch a proactive campaign following recent criticism of its tax arrangements and the working conditions in its warehouses.
Amazon has issued a brief through Oystercatchers and began contacting agencies about chemistry meetings this week.”
The Guardian: Al-Jazeera Journalist speaks from Cairo jail after 106-day hunger strike – video
“Imprisoned al-Jazeera journalist Abdullah Elshamy speaks from his cell in Cairo where he says he is being held without charge. The 26-year-old was arrested in August while covering the dispersal of a Muslim Brotherhood sit-in by security forces at Rabaa al-Adawiya mosque. He has been on hunger strike since the middle of January in protest against his imprisonment”
Business Insider: Ad Agency Apologizes For Tasteless Ad Depicting Malala Yousafzai’s Shooting
“Advertising agency Ogilvy & Mather has issued an apology to 16-year-old Malala Yousafzai and her family after it used a cartoon version of Yousafzai’s 2012 shooting in an ad for the Indian company, Kurl-On Mattresses.
Yousafzai is a Nobel Peace Prize-nominated teenager known worldwide for her activism in support of female education rights in her native Pakistan and abroad. She was shot in the head by a member of the Taliban — who oppose education for girls — in 2012 when the attacker boarded a bus she was riding.”
https://www.youtube.com/watch?v=nrI5IQcQS-U
Mumbrella Asia: M&C Saatchi launches first work for Jaguar after winning regional advertising account
“M&C Saatchi has been appointed by Jaguar to handle its advertising across the region as the luxury car marque looks to expand its brand presence in Asia.
The agency has just launched its first campaign for Jaguar using the “How alive are you?” proposition. The campaign showcases the brand’s values of performance, design and innovation.”
https://www.youtube.com/watch?v=xG0JJMAlRTA
AdWeek: Quirky Re/Max Ads Suggest Your Dream Home Isn’t What You Think
“Re/Max’s first ads since it went public are here, and they’re Zooey Deschanel-grade quirky.
Four new spots by Leo Burnett in Chicago, which the 40-year-old company tapped in August, feature eager people looking for their dream homes and Re/Max agents guiding them to something even better—though in a different way—than what they’d imagined.”
The Creativity Channel: Adobe’s Creative Cloud experiences extended worldwide outage
“Adobe reports that its Creative Cloud online service, which powers access to some 16 creative applications including Photoshop, Illustrator, InDesign and their helper resources, is not accessible online anywhere in the world.”
The Guardian: Police didn’t publicise scale of hacking to protect victims, says NoW reporter
“Police did not want the full extent of hacking including that of Kate Middleton and Prince William known publicly because they wanted to protect the News of the World’s “victims”, it was claimed at an Old Bailey trial.
Clive Goodman, the paper’s former royal editor who yesterday admitted hacking Middleton 155 times, said that he has been “completely open, honest and frank about phone hacking”.”
