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Morning Update: Youtube stars want to get paid; Leo’s talks life after Macca’s; Birds Eye axes 10-year strategy

Gizmodo: Youtube Stars Are Blowing Up Over Not Getting Paid (Updates)

For the past year Youtubers have been trying to navigate a deluge of false copyright claims and a changing algorithm that rewards needlessly-long videos. Now, allegedly, the platform is starting to withhold pay-cheques.
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Ad Week: Leo Burnett’s CEO Talks About Moving Forward After Losing McDonald’s Account

After McDonald’s ended its 35-year relationship with Leo Burnett earlier this week, consolidating its advertising business with Omnicom, the agency has started looking to the future. McDonald’s, a $1 billion account, represented less than 7 percent of Leo Burnett’s revenue.

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Campaign Live: Birds Eye scraps ten-year masterbrand strategy to focus on product

It is the first time Birds Eye has stepped away from a masterbrand strategy in over 10 years, in a bid to mirror the way consumers are shopping in frozen food by category rather than brand. The new approach comes after Birds Eye’s owner, Nomad Foods, picked Grey London to be its lead creative agency across Europe after a competitive pitch. Havas London previously handled the account for three years.

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Fortune: Sorry Mark Zuckerberg, But Facebook Is Definitely a Media Company

Facebook CEO Mark Zuckerberg recently denied that his company is a media company, which no doubt came as a surprise to many people who have gotten used to thinking of it that way. “No, we are a tech company, not a media company,” he said during an event in Rome. But is that description accurate? Not really.

Mumbrella Asia: Are you afraid of the dark, Maggi noodles asks Singapore in horror ad for Hokkien Char Mee

Nestle’s Maggi noodles brand has launched a raw horror-film style video to promote its new Hokkien Char Mee line with dark sauce. In a 90-second film, two friends stop at a carpark late at night to get a bite to eat, when one of the men hears the words, “Are you afraid of the dark?”

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