Morning Update: Zoolander stars crash Valentino runway to announce sequel

Miranda Ward

March 11, 2015 8:19

https://www.youtube.com/watch?v=GjYr7xpX62A&t=14

AdWeek: Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

While it’s true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.

Valentino’s fall 2015 runway presentation was, at least for the first 15 minutes or so, a beautiful but not exactly earth-shattering collection of dark lace dresses and intricately embroidered silks. Just as it seemed the show was ending, things took a sharp turn. Instead of the usual line of models coming out for the finale, two gods of fashion appeared.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.