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Morning Update: Zoolander stars crash Valentino runway to announce sequel

AdWeek: Zoolander Stars Crash Valentino Runway During Paris Fashion Week to Announce Sequel

While it’s true the fashion industry has an (often well-deserved) reputation for taking itself a bit too seriously, one major design house proved it knows how to have fun at its show today in Paris with a genius promotion for the long-awaited Zoolander 2.

Valentino’s fall 2015 runway presentation was, at least for the first 15 minutes or so, a beautiful but not exactly earth-shattering collection of dark lace dresses and intricately embroidered silks. Just as it seemed the show was ending, things took a sharp turn. Instead of the usual line of models coming out for the finale, two gods of fashion appeared.

Yes, Derek Zoolander and onetime arch nemesis Hansel McDonald (also known as Ben Stiller and Owen Wilson) came out of retirement to walk the runway for Valentino—and, more importantly, seal the deal for Zoolander 2.

AdAge: Loving Skeletons Dance Their Way to Top of Viral Chart

t’s a tale as old as time. Two skeletons meet, they fall in love, they go dancing in a park for all the world to see, spreading a message of acceptance and harmonyand vaulting to the top of the Viral Video Chart, which tracks views of campaigns in the week ending each Sunday.

The effort, created by R/GA for the Ad Council’s “Love Has No Label” campaign, was created to challenge implicit biases the average person might have against specific groups of people. Spoiler alert: when the dancing skeletons step out from behind the X-ray screen, they’re revealed to be same-sex couples, mixed-race couples, older couples and friends of different religions and races.

Campaign: Global Volkswagen ECD Jeremy Craigen exits DDB after 25 years

Jeremy Craigen is calling time on his tenure at DDB after 25 years.

Craigen is the network’s global executive creative director for Volkswagen, based in the London office. He is leaving to pursue new opportunities.

He joined DDB in 1990 as a junior copywriter and by 2005 was made executive creative director. His creative highlights include 2005’s “singin’ in the rain” for VW, 2007’s “squeezy” for Marmite and 2008’s “Wallace & Gromit” for Harvey Nichols.

 

Mumbrella Asia: Levi’s to China: our jeans are a ‘living thing’

Levi’s has launched a campaign in China in which the famous denim clothing is declared a “living thing” that grows with its owner with repeated wearing.

One of two films shot in San Francisco features Hong Kong actor Shawn Yue, who says that Levi’s become part of the person who wears them.

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