F.Y.I.

Mortar AI appoints group CEO and launches integrated MMM solution

July 14, 2025 9:11

Mortar AI has named James Zipeure as group CEO to lead global expansion and oversee the rollout of its central product suite. His appointment coincides with the company’s launch of its new Marketing Mix Modelling (MMM) solution.

The announcement:

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Topics

James Zipeure Marketing mix modelling mortar ai Peter Michell

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Mortar AI appoints group CEO and launches integrated MMM solution

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