Mother’s Day spending to hit $925m in 2023: ARA, Roy Morgan survey
Australians are set to spend about $925 million on Mother’s Day this year, up $166 million from 2022, according to research from the Australian Retailers Association (ARA) and Roy Morgan.
Consumers are set to spend an average of $92 each, up from $80 in 2022, with 84% planning to spend the same or more from last year.
Some of the top items for gifts include flowers (16% of respondents), alcohol and food (17%), gift cards (7%), homewares (6%) and clothing (6%).
The report also finds that more than 10 million Australians over the age of 18 said they plan to buy Mother’s Day gifts, with 24% gifting to somebody other than their birth mother.
Celebrations are expected to be done either at a cafe or restaurant for 19% of respondents, while 38% will celebrate at home.
ARA CEO Paul Zahra said most retailers are already promoting their Mother’s Day promos as a key event on the retail calendar.
“With just over two weeks until Mother’s Day, Australians are set to open their wallets and their hearts. Amid ongoing cost of living pressures, many will be making an exception to spoil their mums – or in some instances other special people in their lives,” Zahra said.
“It’s an important milestone to celebrate the immense contribution of mums and the sacrifices they make, but many Australians also take the opportunity to show their appreciation for their partners, caregivers, and other family members.
“With an occasion such as Mother’s Day, we typically see shoppers becoming more selfless. While people may be reluctant to spoil themselves due to the high costs of living, they’re still enthusiastic to splash out on loved ones.
“A lot of Aussies will likely opt to arrange a family feast, which will certainly provide much-needed boost for food and hospitality businesses.”
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