MRN launches radio advertising showcase

BuyRadioMacquarie Radio Network has launched a website that provides media buyers with a showcase for reaching ‘mature affluent’ radio listeners.

MRN has called the platform the first of its kind in Australia, and is an early step towards advertisers buying and reviewing radio online, Mark Noakes, MRN’s sales director, noted.

The site, called BuyRadio, includes content synopses, audio grabs, ad rates and market coverage for the network’s top rating shows.

“BuyRadio delivers the programme schedule by advertiser segments, as opposed to time-slot, so advertisers can identify where their product or service would find the most appropriate audience,” Noakes explained.

Mat Baxter, CEO of Universal McCann, welcomed the launch, saying that BuyRadio could help speed up the radio buying process.

“Historically finding and then sifting through station information has been a fairly slow and tedious process. Now there’s a central place to get programme synopsis, rates and other useful planning information. That means you can plan your activities faster and take full advantage of radio’s speed and flexibility.”


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