MSiX Awards launches to celebrate best work in marketing sciences
A new awards program has been launched to recognise scientific approaches to marketing.
The MSiX Awards, which have just six categories, have been devised by consumer psychologist Adam Ferrier.
MSIX – Marketing Sciences Ideas Xchange – launched last year as a one-day conference in conjunction with Mumbrella.
The event will return to Sydney on Thursday July 30, with a conference followed by the MSiX Awards.
The awards will focus on setting the gold standard for marketing sciences work in six categories: Best Insight, Best use of Behavioural Economics, Clever Data, Best use of Neuroscience, Best use of Experimental Design, and Purchase Behaviour.
Ferrier is also Cummins & Partners’ global strategy officer and author of the book The Advertising Effect: How To Change Behaviour.
For further information on the MSiX Awards and Conference click here.
