MSIX to feature marketing lessons of behaviour change, game design and reality TV

MSIX – Mumbrella’s marketing sciences conference in collaboration with Australia’s top consumer psychologist Adam Ferrier – is to return in November for a third time.

The Marketing Science Ideas Xchange, curated by Ferrier, will once again focus on the emerging discipline of behaviour change along with the wider aspects of marketing as a science.

MSIX adam ferrier mumbrella360

Reality TV and its ability to create mass behaviour change, the psychological principles behind game design, brand tracking, the science of influence, and the meeting point of behavioural science, analytics and creativity, are among the first sessions to be announced for MSIX.


The conference takes place in Sydney on November 24.

The day will see a panel including Professor Jane Pirkis from the University of Melbourne, Jackie Turnure, digital strategist, and Jennifer Cummins from Heiress Films discuss why reality TV is one of the most successful behaviour change tools to be utilised across culture.


Prof Jane Pirkis: Reality TV

Jules Lund, founder of influencer marketing platform Tribe, and data scientist Nick Barrington, will examine how the platform applies data science in the measurement of influence across all phases of the marketplace.

Jules Lund Tribe Group

Jules Lund: Science of influence

Another session will see Ed Harrison, MD of research agency Brainjuicer, reveal that brand tracking indicates that Donald Trump is the most likely next President of the USA.

The day will also hear from psychologist Jocelyn Brewer who will look at the psychological principles behind game design for effective behavioural change programs.

Jocelyn Brewar

Brewer: Game design

More information on the program and details of how to buy tickets are available on the MSIX website.


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