MSN News has bumped Yahoo7 out of the top ten Nielsen online news rankings, with MSN moving into the top ten for the first time since its split with Nine.
The site recorded a unique audience for December of 1.410m, one of the few to go up on its November unique audience of 1.39m. It pushed Yahoo7 out of the top ten after it posted a unique audience of 1.376m, down from 1.664m in November.
“Breaking into the Top 10 has been something we’ve been building towards since we launched MSN in Australia little over a year ago,” said Microsoft’s executive producer, Australia, Andrew Hunter.
News.com.au, Smh.com.au and ABC News Websites all held onto their respective top three spots on the rankings, despite all posting audience declines as readers switched off over a quieter Christmas period. NewsLifeMedia’s News.com.au saw its unique audience drop by 10.68 per cent from the previous month to rest on 3.677m.
Fairfax Media’s Smh.com.au did fare a little better with a decline of 5.16 per cent to post a unique audience of 3.001m.
ABC News Websites saw its unique audience figure drop below the 3m mark with a month on month decline of 14.2 per cent.
The collection of sites had a unique audience of 2.604m for the month of December. Overall, the Nielsen Current Events & Global News category’s total audience dipped by 1 per cent.
December also saw Daily Mail Australia knocked off its perch by sister site Ninemsn News, with Ninemsn claiming fourth place with a unique audience of 2.128m.
The Daily Mail slipped to fifth spot with a unique audience of 1.941m, down 16.76 per cent on November’s unique audience of 2.332m.
Outside the top 10 other sites also saw their audiences drop away over the holiday break with The Huffington Post’s unique audience for the month down by 26.1 per cent when compared to November. For December the site posted a unique audience of 1.138m.
Buzzfeed, which is still not considered part of the current events & global news sub-category, had a unique audience of 1.138m down from 1.230m in November, meaning it would not have made the top 10 if Nielsen did include it in the mix.
News Corp’s The Australian saw its unique audience for December plummet below the 1m mark to sit on 894,000 for the month, down from 1.135m in November.