M
elbourne Talk Radio hit the airwaves this morning, with front man Steve Price taking an immediate swipe at MTR’s rivals.
In the opening moments of the station, he talked up the mid-morning show presented by Steve Vizard, describing it as “Melbourne’s most anticipated new radio show in years”.
Price said of Vizard: “His radio show will be fresh and it will be funny and it will be quirky – not a description you would apply to anything on air in Melbourne at the moment.”
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Price also predicted that show regular Sam Newman – best known for his controversial role on Nine’s AFL edition of the Footy Show – will “probably get us into trouble”.
MTR is seeking to take on established Melbourne talk behemoth 3AW. The new station is a joint venture between Macquarie Radio Network and Pacific Star Network.