MTV Australia launches Japan Jam VIP Tour

MTV Australia will this year launch its live winter music event in Japan – which will be broadcast on MTV in March.

The announcement:

Sydney, Australia, Thursday February 3, 2011: MTV Australia is to bring its awe-inspiring winter live music event, MTV Snow Jam, to Japan for the first time ever as the MTV Japan Jam VIP Tour, presented by Jagermeister and sponsored by Hilton Hotels & Resorts.

The ultimate northern hemisphere VIP winter experience, the MTV Japan Jam 30+ person travelling tour will include 3-piece dance punk band Art vs. Science, Tokyo’s trend setting music artist Mademoiselle Yulia, Sydney based DJ Anna Lunoe, MTV VJs Erin McNaught and Darren McMullen, guest presenter and snowboard guru Mitch Tomlinson and leading international pro snowboarders including Vancouver Olympics opening ceremony star Johnny Lyall, Canadian legendary pro Kale Stephens and Japanese Endeavour Snowboards veteran pro Shingo Kawano, with more VIP guests to be announced. Taking a 10 day, once-in-a-lifetime adventure, the MTV Japan Jam crew will criss-cross Japan from Tokyo to Niseko in a whistle-stop tour that will combine the snow-capped music frenzy of MTV Snow Jam with the mystique and intrigue of Japanese culture.

Kicking off in Sydney on 17 February, the crew will travel to Tokyo, checking out the hot spots of the metropolis before attending a glittering reception and exclusive VIP party at the iconic Hilton Tokyo with special guest DJ and Japanese pop style icon Mademoiselle Yulia. Then it’s off to snowboarding heaven, the Niseko Resort, where the entourage will enjoy 6 days of luxury at the Hilton Niseko Village. Coming to a sizzling finale on 24 February, the tour will wrap up with an free open air concert featuring live performances by Art vs. Science, DJ Anna Lunoe and other special guests, set against the live action of the pro snowboarders hitting a massive jump as they battle to win the crowd’s approval and an MTV Japan Jam cash prize.

All of the action will be filmed by MTV Australia and will be broadcast as multiple 2 minute segments pieces on MTV – channel 124 – from 14 March and live updates during the tour and extra special behind the scenes action will be available to view on mtv.com.au/japanjam

Source:  MTV Australia press release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.