MTV Australia launches Japan Jam VIP Tour

MTV Australia will this year launch its live winter music event in Japan – which will be broadcast on MTV in March.

The announcement:

Sydney, Australia, Thursday February 3, 2011: MTV Australia is to bring its awe-inspiring winter live music event, MTV Snow Jam, to Japan for the first time ever as the MTV Japan Jam VIP Tour, presented by Jagermeister and sponsored by Hilton Hotels & Resorts.

The ultimate northern hemisphere VIP winter experience, the MTV Japan Jam 30+ person travelling tour will include 3-piece dance punk band Art vs. Science, Tokyo’s trend setting music artist Mademoiselle Yulia, Sydney based DJ Anna Lunoe, MTV VJs Erin McNaught and Darren McMullen, guest presenter and snowboard guru Mitch Tomlinson and leading international pro snowboarders including Vancouver Olympics opening ceremony star Johnny Lyall, Canadian legendary pro Kale Stephens and Japanese Endeavour Snowboards veteran pro Shingo Kawano, with more VIP guests to be announced. Taking a 10 day, once-in-a-lifetime adventure, the MTV Japan Jam crew will criss-cross Japan from Tokyo to Niseko in a whistle-stop tour that will combine the snow-capped music frenzy of MTV Snow Jam with the mystique and intrigue of Japanese culture.

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