MTV targets Mardi Gras audience with pop up channel MTV Pride

Reporter

February 16, 2015 12:29

MTV is the latest brand to support the Sydney Gay and Lesbian Mardi Gras rebranding its MTV Dance channel as MTV Pride.

For a week from March 2 the Foxtel channel will become MTV Pride and will see MTV’s current VJs Krit and Kate Peck replaced by drag queen Courtney Act and international drag queen and comic Bianca Del Rio.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Reporter

Topics

2 COMMENTS

Pink Media Boy 17 Feb 15

Love it!

User ID not verified.

Andre 18 Feb 15

You can also get MTV Dance on Fetch too, not just Foxtel

User ID not verified.

Latest

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Bruce Gordon's WIN records $8.6m loss

From algorithms to autonomy: Wippa wants teens to have their 'first best summer'

Buckle up: Stephenson's ARN is going to be a wild ride

MTV targets Mardi Gras audience with pop up channel MTV Pride

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE