Multi Channel Network to launch automated trading

October 22, 2013 12:55

Subscription TV buying is set to become more efficient in 2014 with its main sales house Multi Channel Network planning to launch Australia’s first automated trading system for the television industry.

MCN is investing over $30m in the system over seven years. MCN national sales director Mark Frain said: “We truly believe its a game changer to the core of MCN’s business.”

Frain said they system expected to launch in April and be fully operational by early July has already won support from advertisers as it would free up media buyers’ time.

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Megan Reynolds

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