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Mum outwits phone-obsessed family in new KFC ad

A mother outsmarts her husband and children to secure the last piece of chicken in a new ad for the fast food giant’s Dippin’ Bucket meal.

The 30-second commercial shows a mother putting the Dippin’ Bucket meal on display as everyone walks into the dining room putting their phones just out of reach of the dinner table.

As all of the mobile phones buzz the family gets up from the table to check their messages, leaving the mum to take the least piece of chicken – much to their dismay.

The message sent to the phones is then revealed as “Muah ha ha ha. Mum”.

KFC’s agency of record is Ogilvy Sydney.

The fast food outlet has also released a new campaign promoting its $2 Sliders deal which shows a bus full of people all turning their attention to look outside the window. After 30 seconds of watching everyone in the bus rush to the window, it is revealed the commuters are staring at a man riding his bike while eating a $2 Slider.

The $2 Slider campaign also includes six-second spots which show the man riding his bike eating the slider in slow motion.

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