Mumbo Report: Davis, Hutton, McDonald and Stephens on pitch theatre and sustainability
In today’s Mumbo Report:
- The Mumbrella Question Time panel of Craig Davis, Peter McDonald, Lee Stephens and Michelle Hutton debate the role of pitch theatre;
- Is the industry doing enough for the sustainability and environmental agenda?
- Mad Men writer Matthew Weiner on why we’re entering a “navel-gazing” period
- Most played ads of the week.
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With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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Hi Tim, It’s interesting how the mainstream agencies are still struggling to get their heads around sustainability. Whilst there are so many of their clients here and around the world changing the way they do business and turning this into a competitive advantage it seems that Adland is repeating the mistakes it made in the early days of digital….i.e. relegating the translation of sustainability to the ‘too hard’ basket or even that it is ‘someone else’s job to do the eco, green stuff’. Would be interesting to see a panelist who has the experience and credentials in this is space 😉 Cheers, Matt
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