Mumbo Report: Nic Hopkins on The Australian’s iPad app
In today’s Mumbo Report from Studio 33:
- The Australian’s Nic Hopkins on how the iPad app heralds the return of multiple editions, and why the public won’t pay for online content unless it’s better than when it was free;
- Journalist and presenter Sarah Wilson on authenticity as the next industry trend
You can also subscribe to Mumbrella’s Mumbo Report YouTube channel.
And to The Mumbo report on iTunes
With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Pretty sensible for a Murdochian
User ID not verified.
I don’t like the word “curating” but I do like the differentiation between iPad “editions” and website updates. That makes sense. To a certain extent, greatest not latest.
User ID not verified.
Tim, I see your interview and raise you this most excellent post by Damian Damjanovski:
Don’t Buy The Australian’s iPad App
http://www.refinedgeek.com/blo.....d-app.html
Why indeed would someone pay for something that is better when it’s free?
User ID not verified.
I understood exactly 7% of Nic’s corporate gobbledegook (heaven forbid a journalist would speak plain English!) and exactly 0.00000000001% of what Sarah was waffling on about (although I may have been distracted by her come-hither hazel eyes).
User ID not verified.
“that will become the big barometer going forward”
She could coach footy with mumbo jumbo like that.
User ID not verified.
From a consumer point of view, no one in their right mind would pay for something they can get for free. Of course, if it was previously free, it would cause some riot. But if it’s a great and valuable product, and if it’s going to be even better than before, then why not. But only if it’s really worth it.
BTW, great interview!
User ID not verified.
Tim, some strange editing there – a number of times when I thought Nic was about to say something interesting, you cut to the next question? I know you probably don’t have a lot of time to be editing this stuff, but this was a really jarring experience, particularly in the first half of the Nic interview…
User ID not verified.
Hi Damian,
It was a good conversation. When we record interviews for the Mumbo Report, we generally record for 20 minutes or so. But experience tells us that if we use more than four or five minutes, we lose our audience.
I’m sometimes tempted to put up an uncut version too… if there was a demand for that, then we’d be happy to do so…
Cheers,
Tim – Mumbrella
Yes please give us the uncut version. Not your best editing effort, and it looks like a good interview cut short. Love your site.
User ID not verified.
I’d be up for uncut videos too!
(also, the Damian above, is not me Damian, but some kind of imposter Damian).
User ID not verified.
Yeah, I stopped halfway through Nick’s interview. Not because what he was talking was gobbledegook, but because he was pathetic at spinning a tale to justify the reason for paid content. Old wine in new bottle, looks like Rupert has ordered his staff to confuse the hell out of any outsider asking questions of the paid controversy.
Actullay I would love the uncut videos too, probably have an archive section? The 4 minute edition looks too jerky, more like the Wham, bam, thank you Maam type.
User ID not verified.
As requested, here’s a link to the full interview: https://mumbrella.com.au/the-australians-nic-hopkins-on-online-journalism-29874
Cheers,
Tim – Mumbrella