Mumbo Report: Lazy cliches with Jacob’s Creek and Easter with Mitre 10
In today’s Mumbo Report from Studio 33:
- Most played ads of the week – Man Vs. his environment with Foxtel, Mitre 10’s Easter DIY message
- Turkey of the week – Talking in lazy Facebook cliches with Jacob’s Creek
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With the support of:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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That Jacobs Creek ad came out months ago.
Not quite sure how it qualifies as ‘news’. Slow day?
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also haven’t really seen most of the adds are you sure your stats are correct?
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@Andy,
You’ll find that a lot of the high rotation ads are played in off-peak times due to the cost of prime-time spots.
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Hi Tim,
Could you please provide explanation or a methodology on how you come arrive at your results.
Some transparency would go along way to making your report more credible and possibly gain more industry recognition.
Am I correct to assume this is not just based up on your “professional” opinion.
Kind Regards
Lyndon
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Hi Lyndon,
Thanks for the question, and for the helpful advice on how to gain credibility and industry recognition.
In short, as regular viewers/ readers will be aware, it’s a rotation count done across metro free TV by Xtreme Information in all time slots. This week, the numbers were:
Count Brand/Product
161 NIB/medical insurance
99 Optus/internet service provider (wired consumer)
75 Optus/bundling packages
66 Foxtel/Austar/pay TV operator/network
60 McCain/Purely Potato frozen potatoes
As it happens, we’re looking at changing the count to reflect peak time plays to get slightly closer to reflecting impact and spend.
Cheers,
Tim – Mumbrella
OH cheers, for the reply Nice one – as a new viewer I did look around the site, previous entries etc but couldn’t find this information easily.
Maybe post a link to it so new viewers know what the go is – usually when things are reported you will see a little comment on the source of the data – common industry practice.
lyndon
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