Mumbo Report: The Week and evoTV get in bed; the online video race; and Nik Howe’s man love for Harold Mitchell
In today’s Mumbo Report from Studio 33:
- The Week’s David Salter and evoTV’s Vanessa Stoykov talk cross fertilisation
- How the big companies are playing catch up in the online video race
- Why Nik Howe, editor of men’s website Buck, can’t look past Harold Mitchell
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The key challenge that holds back online video monetisation continues to be scale. Video platforms that provide reach, targeting and scale in the number of premium content streams they can deliver will be well placed in 2010.
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