Mumbrella reveals largest and most gender balanced jury yet for 2016 Mumbrella Awards; entries close Wednesday, April 13
Mumbrella can today reveal its largest and most gender-balanced jury ever for the Mumbrella Awards, with 82 top professionals from the worlds of marketing, media and communications set to run the ruler over this year’s entrants.
The final deadline for entries to this year’s awards is this Wednesday, April 13, with awards recognising the best agencies, marketing teams, production houses, work and smartest and boldest ideas in the industry. New categories this year include Best User Experience, Industry Leader of the Year, Best Use of Real-Time Marketing and Full-Service Agency of the Year.
This year’s jury is the largest ever assembled and consists mainly of marketers from some of the country’s biggest brands. It is also thought to be the first gender-balanced industry awards jury ever assembled in Australia with 41 men and 41 women.
I’m all for gender balance, but by highlighting it you’re really causing further discrimination.
Consider this as an example: ‘With 41 heterosexual and 41 homosexual jurors, it’s the most sexuality diverse jury’.
AWARD’s jury looked completely gender balanced this year but they didn’t make a point of it, which is how it should be. Normal.
Keep doin’ what you’re doin’ Mumbrella.
Yep, peak industry events – esp advertising/ media SHOULD be gender balanced, cause this would be *normal* but as of 2016, it ain’t yet *normal* as prior episodes have highlighted.
Maybe in 2 years you won’t have to wave a flag and say, hey LOOK – gender balance!!!!- but unfortunately, in 2016, yep it’s still a “thing”.
Keep doing your bit…..
Talking of gender issues does anyone know how the much lauded merger of Sister and Reborn is doing?