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Mumbrella CommsCon Awards shortlist is announced – Red Agency stars again

For the fourth year in a row, Red Agency has come away with the most shortlisted entries at the Mumbrella CommsCon Awards.

Red Agency was shortlisted in 10 categories for this year’s awards

Hitting double digits, the agency was shortlisted 10 times including for Best B2C Campaign, Launch or Relaunch Campaign of the Year, PR Leader of the Year, two in Best New PR Talent and Large PR Agency of the Year.

Also starring in the shortlist was opr agency, taking home seven direct nominations including PR Leader of the Year, PR Professional of the Year – Agency, Large PR Agency of the Year and Best PR Employer. In addition, Pulse, part of opr agency, also took home nods for Best Government Sponsored Campaign and Best Community or Investor Relations Campaign.

Mumbrella CommsCon Award winners will be announced at a gala dinner at the Westin in Sydney on March 28, 2019

A substantial amount of brands are also directly represented this year, with American Express, NBN Co., Queensland Urban Utilities, Finder, Xero Australia, Woolworths Group, The Australian Ballet and The Salvation Army among many others who entered.

Winners of the 2019 Mumbrella CommsCon Awards will be announced on March 28 at a gala dinner hosted by Nova’s Matt de Groot at The Westin Hotel in Sydney. Tickets to the awards are available here. 

The full Mumbrella CommsCon Awards shortlist:

Best Social Media or Digitally-Led Campaign
5 Minutes Flat with Matt – Edelman Public Relations for PayPal Australia
Fanta Halloween – One Green Bean for Coca Cola South Pacific – Fanta
Hidden Retreat – Keep Left for Kathmandu
Ray’s Flamin’ Hot Sauce – WiTH Collective with Magnum & Co and PRG. for GoDaddy
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
You Can’t Ask That Season 3 – ABC

Best Use of Technology in a Campaign
40 Hour Famine Backpack Challenge – InGenious AI with Havas Melbourne for World Vision
Adobe APAC Live – WE Buchan for Adobe
Mind Racer – Deakin University with Hardhat, Boom Studios
Project Revoice – Haystac with BWM Dentsu for ALS Association

Best Investor or Community Relations Campaign
Containers for Change – Pulse Communications (part of opr Agency) with Maverick for Container Exchange Ltd
The Internet Remembers – Enthral with Clemenger BBDO Melbourne, MediaCom, AMPR for DrinkWise
Uluru Kata-Tjuta National Park Media Industry Guidelines – True North Strategic Communication for Parks Australia, Uluru Kata-Tjuta National Park

Corporate Social Responsibility
Corporate Social Impact Challenge – Neon Black for Purposed
Misterhood for Sisterhood – Priceline Pharmacy with Hausmann for Priceline Sisterhood Foundation
Wave of Waste – Herd MSL with PHD Media, Monster Children and Traffik for Carlton United Breweries, Corona
We Back Youth: The KFC Youth Foundation – Edelman with Geometry , Ogilvy and MediaCom for KFC Australia
Westpac Invictus Games Sydney 2018 Partnership – Map & Page with MediaLab, S1T2, Guerilla for Westpac

PR-Led Event or Activation of the Year
Deadpool 2 Super Duper $@%!#& Cut – FRANK for Twentieth Century Fox Home Entertainment
Energy Exchange Café – FORWARD Agency for Uncle Toby’s Oats
Kraken Kristmas In July – Frank with Flying Ruby, Social Soup for Kraken
Kellogg’s Gut Bacteria Zoo – Edelman for Kellogg
KFC 50th Anniversary – opr Agency with Ogilvy and Geometry for KFC
Runway in the Sky – Enthral with Kate & Co for Virgin Australia

Best PR-Led Brand Partnerships Campaign
Bali Bundle – CampaignLab for OPPO
Powershop + Melbourne Museum Windwheel Activation – Character with Powershop Australia, Museums Victoria for Powershop Australia
World’s First Meditation in the Sky – Enthral with Smiling Mind and Kate & Co for Virgin Australia

Pro Bono Campaign of the Year
GIVE A S#!T ABOUT YOUR BOWEL – Cox Inall Change with BWM Dentsu Melbourne, Cox Inall Communications for Bowel Cancer Australia
Homelessness Awareness Week Media Famil – SHA with Gift Box Organic and The Melbourne Period Project for Gift Box Organic
Kids Off Nauru – Today Design with Asylum Seeker Resource Centre, GetUp! and Refugee Council of Australia
Project Revoice – Haystac with BWM Dentsu for ALS Association
The Palau Pledge – Red Agency with Host/Havas for Red Agency

Best Government Relations Campaign
Endo The Silence – Red Agency for Endometriosis Australia
Liverpool Hospital Upgrade 2018 – Liverpool Innovation Precinct
The Long Walk To Treatment – Mango Communications with DDB Remedy for Uniting

Best Government Sponsored Campaign
Australia’s Dollar Discovery – Seven Communications for The Royal Australian Mint
Building Australia’s Temporary Election Workforce – Horizon Communication Group for Australian Electoral Commission
Containers for Change – Pulse Communications (part of opr Agency) with Maverick for Container Exchange Ltd
Helping Our Health – Think HQ for National Health and Medical Research Council
Laugh Without Leaking – Continence Foundation of Australia with The Shannon Company, Australian Govt Dept of Health and WE Buchan
Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project

Best Use of Research/Insights
American Express Economy of Shopping Small: Back Your Backyard Report – Shop Small Australia 2018 – American Express with opr Agency for American Express
Australian Digital Readiness Index – Cisco with Gartner
Project Revoice – Haystac with BWM Dentsu for ALS Association
Share the Dream – Filtered Media for The Financial Planning Association
The Truth Builds Trust – NewsMediaWorks
Westpac Invictus Games Sydney 2018 Partnership – Map & Page with MediaLab, S1T2 and Guerilla for Westpac

Influencer of the Year
Adelea Barbara – The Real Mumma Blog
Keira Rumble

Best Influencer Strategy
Advanced Humans – FleishmanHillard for BAND-AID
Allergy Face – FleishmanHillard for Zyrtec
Bupa Blog Awards and Alumnae program – Bupa Australia
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
The Greatest Showman – Frank for Twentieth Century Fox Home Entertainment
Tim Tam Slam – Herd MSL for Arnott’s Tim Tam

Internal Communications or Change Management
Amrun Pioneers – Channelzero for Rio Tinto
Navigate – Westpac Group with PWC The Difference
Towards 2024 – Australian Taxation Office
Workplace by Facebook – The HOYTS Group with Facebook and Enablo

Best Use of Owned Media
Connected Garden – Botanic Garden and Centennial Parklands for Royal Botanic Garden Sydney
Grey Matters – The Content Division for Seasons Aged Care
Orthodontics Australia – Keep Left for Orthodontics Australia
Thomson Reuters Tax and Accounting – Mahlab for Thomson Reuters Tax and Accounting
newsGP – Royal Australian College of General Practitioners (RACGP)

Best B2C Campaign
Dundee: The Son of a Legend Returns Home – Tourism Australia with Droga 5, UM and One Green Bean
Fuji Island – Picture Perfect Paradise – CampaignLab for FujiFilm
Palau Pledge – Red Agency with Host/Havas for The Palau Legacy Project
Project Revoice – Haystac with BWM Dentsu for ALS Association
Ribbon of Strength – Herd MSL for P&G, Pantene Australia
The Earnbassadors – CHE Proximity with FINCH for Velocity Frequent Flyer
Wotif Next Big Thing – opr Agency with Ogilvy and Maverick for Wotif

Best B2B Campaign
American Dream Itinerary – DRUM Agency for American Airlines
Capturing Australia’s Urban Transformation from Above – Sling & Stone for Nearmap
Neon Black for Natural Solar
Ray’s Flamin Hot Sauce – The PR Group with GoDaddy and WiTH Collective for GoDaddy
Regional Business Roadshow – NBN Co. with Herd MSL
University of the Future – Sefiani Communications Group and EY for EY
Xero Small Business Insights – Xero Australia

Best Campaign with a Small Budget
Farewell to the Snow Egg – Fink Group for Quay
Fee-Free Shop Campaign – finder.com.au
OPPO’s Bali Bundle – CampaignLab for OPPO
The Great Backyard Dunny Search – Queensland Urban Utilities
The Salvation Army Christmas Appeal – The Salvation Army

Launch or Relaunch Campaign of the Year
Allergy Face – FleishmanHillard for Zyrtec
Audible For Dogs – Poem for Audible
Project Revoice – Haystac with BWM Dentsu for ALS Association
The Palau Pledge – Red Agency with Host/Havas for Red Agency
Save Ugly – B.B.E with Curious Film for The Wilderness Society
The Android Social Experiment – Poem for Sony PlayStation
#UniResearchChangesLives – Universities Australia

PR Team of the Year – Inhouse
Menulog Australia and New Zealand
NBN Co.
The Salvation Army
The Australian Ballet
Woolworths Group
Xero Australia

Best PR Employer
Adhesive
Alt/Shift
Hotwire Australia
Honner
One Green Bean
OPR Agency

Social Media Community Manager of the Year
Chantelle Matar – Woolworths
Claire Joachim – Sydney Opera House
Lucille Burkitt – Queensland Urban Utilities

Best New PR Talent of the Year
Kaitlyn Mulherin – Duo Public Relations
Nikki Gunnis – FORWARD Agency
Samantha Antoun – Merlin Entertainments
Savannah Fielder – Red Agency
Sophie Hanson – Launch Group
Yevonne Cheung – Red Agency

PR Leader of the Year
Emma-Jane Granleese – History Will Be Kind
James Wright – Red Agency
Jo Scard – Fifty Acres – The Communications Agency
Liane Sayer-Roberts – Sauce Communications
Mylan Vu – Hotwire
Richard Brett – OPR Agency

PR Professional of the Year – Inhouse
Anhar Khanbhai – TransferWise
Amy Wagner – Campbell Arnott’s
Bessie Hassan – Finder
Kate Lillian Muir – The Australian Ballet
Michelle Cull – Queensland Urban Utilities

PR Professional of the Year – Agency
Bec Brown – The Comms Department
Edwina Brook – History Will Be Kind
Kaz Scott – OPR Agency
Nicole Moody – Hunter Communications
Rachel Barry – Red Agency
Shane Allison – Sefiani Communications Group
Shannon Blanchard – The Cru

Boutique or Small PR Agency of the Year
Common State
In The Media PR
LBPR
Neon Black
Seven Communications
The Comms Department

Midsize PR Agency of the Year
Aruga PR
History Will Be Kind
Magnum & Co.
Sauce Communications
Sefiani Communications Group
Think HQ

Large PR Agency of the Year
Eleven
OPR Agency
PPR
Red Agency
Sling & Stone
WE Buchan

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