Mumbrella extends Marketing Summit series to seven, adding automotive and health & wellness sectors
Mumbrella has today revealed the extension of its Marketing Summit program to seven annual events, with the announcement of the Mumbrella Automotive Marketing Summit in August, and the Mumbrella Health & Wellness Marketing Summit in September.
And to accompany the creation of the two new summits, Mumbrella has launched an annual transferable pass for organisations wanting to send a member of staff to every event in the series.
The automotive and health & wellness events join Mumbrella’s existing lineup of summits covering marketing in the sectors of sport, finance, entertainment, retail and travel.
The Mumbrella Automotive Marketing Summit– the first event dedicated to the marketing of brands in Australia’s automotive sector – takes place in Sydney on Wednesday August 23.
The summit is being curated by long time Mumbrella collaborator Paul Dovas, founder of technology and data science consultancy Dovas Digital. Dovas is also a former boss of the Audited Media Association of Australia.
Dovas: Automotive Marketing Summit curator
Aimed at helping marketers navigate the radical changes overtaking the car sector, the summit will bring together leading local and international experts that will navigate through the complexities and disruption facing car brand marketers, retailers, media, creative and digital agencies, PR professionals and the complex ecosystem that supports it.
The one-day, two-stream conference will cover everything from the marketing implications of the dawn of ride sharing and driverless cars, to best practice in brand experience in the automotive segment, to the cultural challenges of selling electric cars to petrolheads.
The brand experience session will see Renault Australia’s head of marketing communications Terri Golder and Bentley Motors’ APAC dealer sales manager David Simpson reveal their strategies in taking the channel beyond soft brand metrics to measurable sales outcomes. Other major brands involved include GM Holden and Mercedes.
Golder: Will reveal Renault’s band experience strategies
Another hard-hitting session will see Spinach Advertising’s Frank Morabito set out his case for why he believes automotive advertising in Australia has lost its way – and what it needs to to about it.
Morabito: What’s gone wrong with automotive advertising?
And MediaDigitalX’s Simon Van Wyck, a digital marketing specialist with more than 30 years experience including more than a decade working with car brands, will set out a roadmap for reimagining the car sales process.
And Mumbrella is also today announcing the Mumbrella Health & Wellness Marketing Summit, taking place in Sydney on September 6.
The Mumbrella Health & Wellness Summit is being curated by one of Australia’s best known lifestyle and health journalists, Lucy Cousins. A former editor of Women’s Fitness, Cleo and Dolly, Cousins is the founder of active living site Urbansweat.
Cousins: Health & Wellness Marketing Summit curator
The Health & Wellness Marketing Summit will be hosted by respected ABC Health Report presenter Dr Norman Swan.
Swan: Health & Wellness Marketing Summit host
With the industry growing at a rapid rate, the one-day event will deep dive into the various opportunities and challenges facing marketers in the sector. The Health & Wellness Marketing Summit is set to explore sessions around data, privacy and the trust gap, technologies such as wearables and apps, behavioural science and the virtual reality and augmented reality opportunity.
Further details of the latest two summits, along with how to make contact to propose session and speaker ideas, are available on Mumbrella’s Automotive Marketing Summit website and on Mumbrella’s Health & Wellness Marketing Summit website.
Other Mumbrella Marketing Summits currently on sale include the Sports Marketing Summit on June 21 and the Finance Marketing Summit on August 10.
topics
automotive
Automotive Marketing Summit
Health & Wellness Marketing Summit
Lucy Cousins
Marketing
Marketing Summits
Paul Dovas
