Mumbrella Finance Marketing Virtual Summit announces full program and bonus day with KPMG, and Bendigo Bank

Representatives from Suncorp Group and ausbiz complete the list of senior industry leaders speaking at the Mumbrella Finance Marketing Virtual Summit on September 23.

Tammy Hall, head of group brands at Suncorp Group, and Kylie Merritt, founder and managing director of ausbiz, will join ME Bank’s general manager of brand and marketing Melody Townsend and 303MullenLowe’s CEO Nick Cleaver on a panel discussion around connecting with consumers in a new marketing world.

Hall, left, and Merritt join a panel discussion on connecting with consumers

The session will see the four speakers reveal the opportunities they believe COVID-19 has opened for financial institutions, and discuss how now can be the time to increase consumer trust in the industry.

The Mumbrella Finance Marketing Virtual Summit has also expanded to include a number of additional bonus sessions to be streamed on September 24 exclusively on Mumbrella Pro. All delegates as well as Mumbrella Pro subscribers will have complimentary access to the sessions.

Sarah Bateson, general manager of marketing at Bendigo and Adelaide Bank, will use the session to discuss the processes that lead to the overhaul of Bendigo Bank’s visual identities and messaging, as well as managing the launch timeline just as the COVID-19 crisis hit Australia.

Meanwhile, KPMG’s Sudeep Gohil, Carmen Bekker and Benjamin Kilpatrick will co-present a session that examines the new type of financial customer.

In exploring how to take advantage of change, the trio will share KPMG’s global research findings on how today’s market behaves differently and how its expectations and value systems have shifted.

Monheit will examine consumer behaviour

Plus, Hardhat’s co-founder Dan Monheit puts the financial spotlight on consumer behaviour in a session that examines the way biases can affect how people engage – or disengage – with financial entities. The session will set out what these brands must do to create, attract and sell more effectively in today’s post-lockdown world.

These sessions will be streamed on Mumbrella Pro on September 24 from 11:30am.

The full lineup of sessions can be found on the Mumbrella Finance Marketing Virtual Summit site. It also includes event headline sponsor Nine’s session – confirmed to cover how to successfully use content to drive momentum. The session will feature Nine’s head of branded content, Jessica Parry and Powered by Nine’s director of strategic insights and effectiveness, Toby Boon. More speakers will be announced shortly.

The Mumbrella Finance Marketing Virtual Summit will take place online on September 23. Tickets are on sale now.

Darren Wells

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topics Ausbiz Benjamin Kilpatrick Carmen Bekker Dan Monheit Finance Marketing Summit Hardhat KPMG Kylie Merritt Mumbrella Finance Marketing Summit Sudeep Gohil Suncorp Group Tammy Hall

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