Mumbrella goes for gold at Nine’s Olympic Games event

With just under 80 days until the Paris 2024 Olympics, the Mumbrella staff showcased their competitive spirit at an Agency Games event hosted by Nine.

Mumbrella competed against some of the biggest media agencies and brands, including Woolworths, NRMA and OMD, in a series of Olympic and Paralympic sports, from wheelchair basketball to walking relay. 


Nine news anchor James Bracey opened the games and introduced Australian Olympians Kerri Pottharst and Rachael Gunn, and Paralympian Rheed McCracken who presided over the activities.

Paralympics Australia attended the event at the Sydney Swans HQ at the Entertainment Quarter, Moore Park, which concluded with a victory ceremony. Unfortunately, the team the Mumbrella staff was part of narrowly missed securing a podium position, ultimately finishing in fourth place.

Nine’s director of sport sales, Matt Granger, said the Agency Games aimed to provide clients and partners with the chance to engage in various Olympic and Paralympic sports, bringing them closer to the Games.

“People may never have had the chance to participate in Paralympic sports like goalball or wheelchair basketball, so we were privileged to have the opportunity to provide that to our clients,” he said.  


Matt Granger

In a landmark deal earlier this year, Nine secured exclusive broadcasting rights to the next five Olympic Games in a lucrative agreement totaling $305 million. Shortly after, Nine unveiled that its premium partnership positions were fully subscribed, with major brands like Woolworths, Harvey Norman, and Toyota securing prominent roles. 

Nine is now extending its offerings to the broader market, welcoming casual advertisers to join its Olympic and Paralympic coverage.

We’re exactly where we want to be at the moment and very excited about the next 12 weeks,” Granger said.

“The most important thing for us is to make sure every brand knows there’s an opportunity for them, and they won’t miss out.” 

The Olympic Games will kick off on July 26, spanning 19 days and conclude on August 11. The Paralympics Games will follow from August 28 to September 8. 

Household presenters will lead Nine’s 24-hour coverage of the games, including Karl Stefanovic, Sarah Abo, Eddie McGuire and James Bracey. 

They will be stationed in the centre of Paris, delivering daily Australian bulletins in front of the Eiffel Tower. Expert commentators joining the Nine team include Olympic and Paralympic athletes Ian Thorpe, Cadel Evans and Steve Hooker.  

Brisbane has been awarded the hosting rights for the 2032 Olympic Games, becoming the third Australian city to host the Summer Games. To date, Australia has hosted the Olympic Games twice: Melbourne in 1956 and Sydney in 2000.   


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