Mumbrella hangout with Outbrain CEO
Mumbrella held a video hangout with one of the founders of Outbrain today to discuss the nature of content marketing, what works and what doesn’t and the ROI of content discovery platforms.
Co-founder of the content discovery platform Yaron Galai and Australia and New Zealand managing director Ayal Steiner spoke about how the platform came about, the rise of content marketing, and how publishers and marketers need to show their audiences respect in their content and resist clickbait in order to hold readers’ trust and make the practice sustainable.
Sounds fantastic! The power of good quality, well-produced content is seriously undervalued at the moment. My question is, will the Outbrainers hire me, please?
Would be great if in future there was a how to find google hangout page for us non tech genius
Hi Not that technical,
You don’t have to go anywhere, you can watch the hangout on this page in just a few minutes.
Cheers,
Alex – editor, Mumbrella
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