Mumbrella launches new B2B Marketing Summit with international keynote Nancy Harhut confirmed

Mumbrella has launched its latest conference, the B2B Marketing Summit, with renowned international B2B marketer and behavioural science expert, Nancy Harhut, flying in from Boston to keynote.


Harhut will fly in from Boston to keynote the first Mumbrella B2B Marketing Summit

Harhut has spearheaded creative strategies for some of the biggest B2B and B2C clients globally including AT&T, IBM, GM Card, Dell, Nationwide, Bank of America, Eaton Vance, Sheraton, Nuance, Puritan Bennett, AMA Insurance Plans and more.

She has led teams which have won over 175 awards for digital and direct marketing effectiveness, including Caples, Effie, International ECHO, London International Advertising Awards and Summit International Awards. Harhut has also spoken at myriad conferences around the world including SXSW, Marketing Nation Summit and much more.

During the B2B Marketing Summit, to be held in Sydney on September 5 with headline sponsor Marketo, Harhut will deliver the keynote, ‘Neuromarketing, hardwired behaviour and rational decisions – How B2B should tackle the human brain’. In it, she will tackle behavioural economics, irrational automatic human responses and how B2B marketers can use them to their advantage.

She will also deliver a pointed ‘how to’ session later in the day, revealing seven super effective email tactics marketers can use straight away. Harhut will share tips that will help marketers ensure their targets open, read and respond to marketing emails as an almost natural response.

The Mumbrella B2B Marketing Summit is the latest in the range of specialised summits that already includes Retail Marketing, Sports Marketing, Travel Marketing, Entertainment Marketing, Health Marketing and Finance Marketing.

It will provide a unique take on B2B marketing with national and international speakers renowned for their B2B experience across a wide range of industries. There will be two streams of content outside of the plenary sessions, one of which will exclusively feature ‘how to’ sessions.

Tickets for the B2B Marketing Summit are on sale now at earlybird rates, with the summit taking place at the Amora Hotel Jamison in Sydney.



Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.