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Mumbrella launches the Agency Report Card on Mumbrella Pro

Mumbrella’s subscription platform, Mumbrella Pro, has launched the Agency Report Card for creative agencies.

The Mumbrella Pro Agency Report Card is a comprehensive analysis of the 25 most-talked-about creative shops in Australia.

The Mumbrella Pro Agency Report Card lists the 25 most-talked-about creative agencies in Australia

The list of 25 agencies was compiled using the votes of an expert panel featuring some of the most senior executives in the industry.

Each of the 25 selected agencies has been analysed and scored by the panel against standard criteria.

The criteria reflects creative output, culture, business outcomes and effectiveness with the scores against all four components added together to get an overall tally.

Mumbrella Pro will publish one of the 25 report cards every Tuesday and Thursday. The report cards include judges’ comments, a breakdown of the agency’s scores, and the vital statistics of the agency.

The Mumbrella Pro Agency Report Card will be published every Tuesday and Thursday

While the Mumbrella Pro Agency Report Card sees a percentage score given to each agency, it is not a ranking of the top 25 creative agencies or an award. It has no effect on the Mumbrella Awards Creative Agency of the Year category.

Each agency included in the Mumbrella Pro Agency Report Card was not required to submit specific materials or entries, but was invited to provide comments from its own perspective outside of the scoring process. These comments are included in each report.

The first Mumbrella Pro Agency Report Card is available today and features CHE Proximity. DDB will be the next one published on Thursday.

Click here to read the report on CHE Proximity. You will need to sign up for a Mumbrella Pro account if you don’t already have one. There is a seven-day free trial.

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