This is Mumbrella’s live blog, the rolling diary of everything you need to know in media and marketing. Refresh the page for the latest updates.
4.01pm – Dr Mumbo may have a new favourite website. Clickhole a new satiral parody viral website from The Onion — it’s a fun read and Dr Mumbo plans to be an avid reader who will be sharing lots its content with friends… To get a sense of it check out the video below.
3.29pm – Viva is urging consumers to put its paper towels to the test in their kitchen in a new campaign pitting the brand against Bruce the dog. Read about the campaign here.
2.31pm – As always there’s lots of extra news in the FYI section. Today you’ll find items about Adshel and Destination NSW teaming up to promote the second game of Origin; Red Agency appointed to represent the Australian Literacy and Numeracy Foundation and McCann Melbourne appointing Andrew North as a senior writer.
1.47pm – The Guardian’s Australian operation has announced the line for its new masterclasses. A new play into the event space. Read about it here.
12.37pm – The ABC reports that a group of children broke into a radio station in Western Australia’s remote Kimberley region and put themselves live on air for an impromptu late-night show full of swearing.
12.05pm – Dr Mumbo has complied the best ASB complaints of 2014 so far. Check them out here.
11.31am – ACMA has chosen not to uphold a complaint about the ABC’s Dumb, Drunk and Racist for being “biased against Mainstream Australians”. Read the story here.
11.18am – Southern Cross Austereo’s digital boss Clive Dickens last week told the Mumbrella 360 conference that creative in mobile wasn’t up to scratch. Read the story here.
10.55am – Spot the difference. Dr Mumbo couldn’t help but notice the similarities between the new Coles ad and the famous Adsa supermarkets ad.
10.41am – TV ratings are out a bit late today but they are now up with Masterchef pulling close to a million viewers last night. Full ratings report here.
10.33am – Leggo’s has a new playing on its 132 year history in a new campaign celebrating its “hero products”, tomato paste and pasta sauce, while also having fun with the difficulty to open the products. Story here.
10.23am – Stephen von Muenster has had a look at some of the issues around ambush marketing, ahead of the start of the World Cup. Read his piece here.
9.44am – Multicultural broadcaster SBS has dropped its ‘six billion stories and counting’ tagline in favour of a new “join in” branding. See the first ad above and read about the campaign here.
9.24am – Google Australia CEO Maile Carnegie has done an interesting chat with the AFR on digital innovation, tax and the role of the local operation in the Google empire.
8.45am – Welcome to the Friday blog. While you were sleeping the folks from Metro Trains announced they had sold the characters from Dumb Ways to Die to Empire Life Insurance. Here at Mumbrella house we’re not sure the ad works… what do you think?