Mumbrella Question Time: Is digital media truly accountable?

In this clip from our first Melbourne Mumbrella Question Time:

  • First Digital’s Sam Granleese asks the panel whether digital media is truly accountable and what impact this has on advertisers and publishers who put this at the centre of their business strategy.
  • Making up the panel: John Thompson, senior manager for road safety and marketing at the Transport Accident Commission; Clemenger BBDO Melbourne’s MD Peter Biggs; Crikey co-owner Eric Beecher and Naked Communications’ Melbourne MD Frankie Ralston Good.

Watch additional Mumbrella Question Time clips by subscribing to Mumbrella’s Mumbo Report YouTube channel.

And to The Mumbo Report on iTunes


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