Mumbrella Readers Choice Award Winners
The Mumbrella Readers Choice Award winners have now been announced.
The ceremony – which was also live streamed by Switch Media via the Mumbrella home page – took place at Studio 33 in Sydney.
Hosted by Mumbrella editor Tim Burrowes, as well as finalists and sponsors it also featured the band Mariachi Australia.
You can view a replay of the ceremony here (the video includes the pre-show arrivals hosted by Studio 33’s Chris Murray):
(Apologies for autoplay video, which is hosted on an external video player)
The winners:
Industry blog of the year
Winner: Ben Shepherd, Talking Digital
The shortlist:
- Erica Bartle –Girl With A Satchel
- Julian Cole – AdSpace Pioneers
- Shane Dawson/ Ben Birchall – The Sack
- Zac Martin – Pigs Don’t Fly
- Catriona Pollard – Public Relations Sydney
- Mark Pollard – Life, Then Strategy
- Ben Shepherd – Talking Digital
Media brand of the year
Winner: Adshel
The shortlist:
- Adshel
- Daily Addict
- Eye
- KahDo
- Salmat (Lasoo)
Social media campaign of the year
Winner: Cummins Nitro / Sapient Nitro – Best Job In The World
The shortlist:
- Fnuky – Censordyne Get Up
- Vice – Adidas House Party
- Cummins Nitro (Sapient Nitro) – Best Job In The World
- One Green Bean – iSpy Levi’s
- GPY&R – Wicked Sick Project
- Holler – Birds vs Humans
Turkey of the year
Winner: Chrysler Jeep Spring Break
The shortlist:
- Kellogg’s Special K
- Nescafe Cappuccino
- Telstra NextG – Brad and Emma
- Nurofen Zavance
- Chrysler Jeep Spring Break
- Hungry Jacks – Angry Angus
- VB – Raise A Glass
Ad of the year
Winner: Publicis Mojo, James Boag’s Draught, Pure Waters
The shortlist:
- BMF – MLA – Lambstock
- CRC – The Killers – Goodnight, Travel Well
- Droga 5 – VB – The Regulars
- Euro RSCG – Veet – Goodbye Bush
- Publicis Mojo – James Boag’s Draught – Pure Waters
- Publicis Mojo – James Boag’s Pure – The Island
- Three Drunk Monkeys – Moon Week – BBC Knowledge
PR agency of the year
Winner: Liquid Ideas
The shortlist:
- Klick Communications
- Liquid Ideas
- Wordstorm PR
Media agency of the year
Winner: OMD
The shortlist:
- Ikon
- Maxus Melbourne
- OMD
- PHD
Creative agency of the year
Winner: Cummins Nitro / Sapient Nitro
The shortlist:
- Cummins Nitro (Sapient Nitro)
- Publicis Mojo
- Smart
- Soup
- The Hallway
- The Works
Awards Sponsors:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large. He returned to Mumbrella as Publisher in January 2025
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Tim, that Mexican Mariachi band is a strike of genius, a real smile-widener!
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OMG THE BAND IS AWESOME!
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congrats to Ben – a great blog worth following.
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go Adshel! worthy winner and competitive player in the outdoor mkt
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i can’t stop laughing from the mariachi band!!
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Did he really just say titter?
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i was gunning for Daily Addict 🙁
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U should have best digital agency as well
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could Best Job possibly win anymore awards???
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the Lambstock ad shouldn’t have been on the shortlist…..
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well done to OMD, it couldn’t have gone to any other media agency. i’m a big fan of Ikon though
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are you certain adshel is the readers vote…crikey. There are lot of better brands out there
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i thought ikon should have received it. OMD are all talk in the press…
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James Boag’s was a standout winner for me. Mojo’s gonna go from strength to strength now with Craig onboard
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Wonder if Tim will be invited back to host next year?
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i don’t think i’ve ever seen an awards show quite like this….. who would have thought a mariachi band…. genious!
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Congratulations Liquid Ideas, such deserving winners.
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After attending the awards I am booking the mariachi band for our next event. Congrats to all winners.
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Loved the Turkey, He’s a legend, get him booked in!
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How come you didn’t publish the Agency names behind the Turkey nom’s?
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mariachi band were great. tim burrowes is hypnotising in real life. literally!
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Pretty harsh picking on a shitty retail ad. I’d be more ashamed of being in it’s company if I worked on VB, Hungry Jacks, Kellogs, Nurofen, Telstra or Nescafe.
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It’s great you do these readers choice awards; however, links to the blogs/campaigns/agencies would have been handy (and I’m sure the nominees would appreciate it too). I’m keen to check out the crème de la crème of Australian SMM, so I guess I’ve got a date with google this afternoon.
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Congrats to all the winners & those nominated!
Tim – How many people voted in total?
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Tim – You have turned awkward yet endearing into a fine art. Well done mate! Love your stuff. I don’t need to say how awesome your band choice was. Really well done.
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This looks like it would be the most boring, horrible award show ever.
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