Mumbrella to host a panel session explaining the ins and outs of programmatic at National Radio Conference

Mumbrella editor Alex Hayes will lead a panel session looking at what programmatic really means featuring players from media agencies, TV and outdoor at this year’s National Radio Conference.

The release:

Programmatic trading is undoubtedly a hot topic in the media industry but there’s still confusion around what Programmatic actually means. A panel of cross industry leaders will explore this phenomenon at this year’s National Radio Conference on the Gold Coast on October 9.

Moderated by Mumbrella editor, Alex Hayes, the session dedicated to the rise of Programmatic, features Nova Entertainment’s Cathy O’Connor, Peter Wiltshire from Nine Entertainment, Simon Ryan from Carat Aus & NZ, Mark Hollands of The Newspaper Works and Mike Tyquin from Adshel and will discuss what the term actually means, how it is being implemented by various media, the driving forces behind programmatic and what the future of programmatic may look like.