Mumbrella to run masterclass to lift the lid on the raging media metrics debate

Mumbrella is to run a half day masterclass aimed at updating the industry on the many recent changes around media metrics.

The session, taking place on Thursday May 13, will focus on the latest developments in outdoor, online, print and TV audience metrics.

Speakers include the Outdoor Media Association, Audit Bureaux of Australia, Mindshare and OMD.  

The Sydney event comes at one of the most turbulent times for media planning in recent history.

The outdoor industry launched MOVE earlier this year, providing some of the most sophisticated media planning tools for the medium in the world. Wide debate is raging around online metrics with controversy over the use of autorefresh, calls by media owners for more concentration on user engagement and growing scepticism over the calculation of of unique browsers.

Newspapers and  magazines are about to see the creation of a new alternative readership currency to sit alongside the existing Roy Morgan Research product.

And the television industry is bedding in a new panel which for the first time takes in time shifted viewing.

The event is aimed at those looking for an overview of all these issues. The cost to attend is at an early bird price of $260 until April 30.

Further details are available here.



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