Mumbrella traffic jumps by 20% in August while Campaign Brief recovers from July low

August saw Mumbrella deliver its third highest average daily audience in its history, according to newly released data from the Audited Media Association of Australia.

According to the independently audited numbers, Mumbrella averaged 14,367 daily unique browsers – up 20.9% on the previous month.

The number is nearly three times that of Mumbrella’s nearest audited trade press rival B&T, which reached an average of 5,872 daily UBs.

And it was almost five times that of the third audited trade press title, Campaign Brief, which was 3,032. However, this also represented something of a recovery for Campaign Brief, whose average UBs had crashed by 35% in July to 2,149 – the lowest since the title began auditing in 2010.

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