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Mumbrella Travel Marketing Awards shortlist sees The Mint Partners and Flight Centre star

Flight Centre Travel Group and The Mint Partners have both been shortlisted for four awards at the 2019 Mumbrella Travel Marketing Awards.

 

The Mint Partners were shortlisted in Travel PR Agency Of The Year, PR Idea of the Year and twice in Best Use Of Face-to-face/Experiential Marketing while Flight Centre Travel Group achieved nominations in the Award For Innovation, Best User Experience and two in Travel Brand Of The Year for Stage and Screen Travel Services and Corporate Traveller.

A number of other entrants also came away with multiple nominations including Tourism Australia, TBWA\Adelaide, Red Agency, MediaCom and JimJam Ideas, each on three nominations.

Winners of the 18 categories will be announced at an awards night on April 11 after the Mumbrella Travel Marketing Summit at the Four Season Hotel in Sydney. Tickets are on sale now.

The full shortlist:

Social Idea of the Year
@Tell_Us-Where – TBWA\Adelaide with Wavemaker/Reprise for South Australian Tourism Commission
Chicago Dibs – Wayin with FCB Auckland for Air New Zealand
Contiki Africa Launch – Contiki
Little Carnival – Redengine SCC with Fleishman Hillard, MediaCom and Big Kahuna Imagineering for Carnival Cruise Line Australia
The Aloha Apprentice – The Walshe Group with 7Travel and Banter for Hawaii Tourism Oceania
The Nicest Christmas Ever – Air New Zealand

Best Use of Native or Content Marketing
Flavours of Tohoku – VICE Media and doq for Japan National Tourism Organization (JNTO)
Grand Designs Offshore – MediaCom for Princess Cruises
LATAM Airlines brings a flavour of South America to Melbourne – GTI for LATAM Airlines
Marry in the Morning’ with Sunrise – Tourism Fiji with Shangri-La’s Fijian Resort and Spa (secondary partner) for Tourism Fiji
The Journal by Intrepid Travel – Intrepid Group

Best User Experience
All EYE Want for Christmas – JCDecaux with J. Walter Thompson, Wavemaker and Jetstar for Jetstar
Sam :] – FCM Travel Solutions

Best Use Of Face-to-Face or Experiential Marketing
All EYE Want for Christmas – JCDecaux with J. Walter Thompson, Wavemaker and Jetstar for Jetstar
Colour Your Stay – The Mint Partners with Toben for Art Series Hotels
Igloos on The Pier – The Mint Partners for Pier One Sydney Harbour
Little Carnival – Redengine SCC with Fleishman Hillard, MediaCom and Big Kahuna Imagineering for Carnival Cruise Line Australia
Zeno Experience Centre – Serko for Zeno

Best Use Of Data
The Lumery for Jetstar Airways
MediaCom with MiQ for P&O

Best Influencer Campaign
CRAIG LOWNDES HIGHWAY 1 DREAM DRIVE: Re-opening an iconic travel experience to the world – Gate 7 for Visit California
Natalie Gruzlewski: You’ve seen Fiji…but have you seen My Fiji? – Ignite Travel for My Holiday Centre / My Fiji
“New Wave” – The Whitsunday Islands – Klick Communications for Tourism Australia

Best Media Strategy
Dundee: Son of a Legend Returns – UM with Droga 5 for Tourism Australia
Europe Launch – Contiki
In-Season Campaign – The Wired Agency with Lake Wanaka Tourism for Lake Wanaka Tourism
P&O Annual Media Strategy – MediaCom with P&O and Bashful for P&O

PR Idea of the Year
Australia’s Biggest Game of Hide & Seek – Frank for Royal Caribbean
Got Beef – Virgin Australia for Virgin Australia Trans-Tasman services
Houstons to Houston – Edelman for United Airlines
Igloos on The Pier – The Mint Partners for Pier One Sydney Harbour
Palau Pledge – Red Agency and Host/Havas for The Palau Legacy Project
The Intrepid Adventure Index – Intrepid Travel with Seven Communications for Kate Parker
#GetNZontheMap – Tourism New Zealand

Award for Innovation
50 in 5 – G Adventures
All EYE Want for Christmas – JCDecaux with J. Walter Thompson, Wavemaker and Jetstar for Jetstar
BRINGING AI INSPIRED BUSINESS TRAVEL TO AUSTRALIAN ORGANISATIONS – Flight Centre Travel Group corporate division
Palau Pledge – Red Agency and Host/Havas for The Palau Legacy Project
Reserve with Google integration – Rezdy Pty Ltd with Reserve with Google for Rezdy Pty Ltd

Award for Bravery
Dundee: The Son of a Legend Returns Home – Tourism Australia with Droga5, UM and One Green Bean for Tourism Australia
100% Pure New-Australia Land – Tourism New Zealand x Air New Zealand with TBWA Sydney and Eleven for Tourism New Zealand
5 Days in a State of Wonder – TBWA\Adelaide with KOJO Media, Wavemaker and Reprise for South Australian Tourism Commission

Disruptor of the Year
7travel
Ignite Travel
MadeComfy
Mad Paws

Publication of the Year
AWOL – Junkee Media for Qantas
Your Margaret River Region Magazine – Premium Publishers for Margaret River Busselton Tourism Association
Inspirations – Travel Associates
Travel at 60
Qantas Magazine + Travel Insider – Medium Rare Content Agency for Qantas
VICE Media

Breakthrough Destination of the Year
Here’s to the Good Life – JimJam Ideas with Destination NSW for Hunter Valley
Lake Wanaka Tourism
Made of Ballarat – Visit Ballarat with Town Square
South Australian Tourism Commission with TBWA\Adelaide and RED Agency for South Australian Tourism Commission
2018 Marketing – Shoalhaven City Council for Shoalhaven Tourism (a Dept of SCC)

Ad Campaign of the Year
Dundee: The Son of a Legend Returns Home – Tourism Australia with Droga5, UM and One Green Bean
Feed Your Curious – JimJam Ideas for Tourism Tasmania
Rewards Wonder – TBWA\Adelaide with KOJO Media, Wavemaker\Reprise for South Australian Tourism Commission
The Best Way To See The Best Of The South Pacific – Bashful with MediaCom for P&O Cruises
The Nicest Christmas Ever – Air New Zealand

Travel PR Agency of the Year
Anne Wild & Associates
Edelman
Klick Communications
Red Agency
The Mint Partners

Travel Advertising Agency of the Year
Bashful
Grin Creative
JimJam Ideas
Town Square

Travel Marketing Team of the Year
Carnival Cruise Line
Crystalbrook Collection
Dundee: The Son of a Legend Returns Home – Tourism Australia
P&O Cruises
South Australian Tourism Commission
Wotif

Travel Brand of the Year
Air New Zealand
Antipodeans
Corporate Traveller
Intrepid Travel
Luxury Escapes
QT Hotels & Resorts
Stage and Screen Travel Services

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