Trafalgar wins Travel Brand of the Year at the Mumbrella Travel Marketing Awards
Guided tour and holiday package provider Trafalgar has taken out Travel Brand of the Year at the Mumbrella Travel Marketing Awards. Heavily expanded from last year, there were 19 awards handed out at the gala dinner with other notable winners including Contiki for Travel Marketing Team of the Year, and A Very Merry Mistake by Host / Havas with Finch for Air New Zealand taking out the Ad Campaign of the Year.
For the first time, there were three individual agency of the year awards including PR, media and advertising. Edelman took out PR Agency of the Year, while Wavemaker Melbourne and Bashful took out Media Agency of the Year and Advertising Agency of the Year respectively.
Travel Advertising Agency of the Year: Bashful
There was one double winner for the night, with Host / Havas with Finch for Air New Zealand adding Social Idea of the Year to their award for Ad Campaign of the Year, while there was also one repeat winner from the 2017 awards with Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas again taking out Publication of the Year.
The winners:
Social Idea of the Year
A Very Merry Mistake – Host / Havas with Finch for Air New Zealand
Social Idea of the Year: A Very Merry Mistake – Host / Havas with Finch for Air New Zealand
Best Use of Native or Content Marketing
Aussie News Today – Clemenger BBDO Sydney with One Green Bean & UM for Tourism Australia
Best Use of Native or Content Marketing: Aussie News Today – Clemenger BBDO Sydney with One Green Bean & UM for Tourism Australia
Best User Experience
The Paradox of Choice – P&O Cruises with SapientRazorfish & Swissworx
Best User Experience: The Paradox of Choice – P&O Cruises with SapientRazorfish & Swissworx
Best Use of Face-to-Face or Experiential Marketing
#NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels
Best Use of Face-to-Face or Experiential Marketing: #NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels
Best Use of Data
Taking Data to the Skies – Columbus with Carat for Virgin Australia
Best Use of Data: Taking Data to the Skies – Columbus with Carat for Virgin Australia
Best Influencer Campaign
Sophie Monk’s Great Escape – Luxury Escapes
Best Influencer Campaign: Sophie Monk’s Great Escape – Luxury Escapes
Best Media Strategy
Experience A New Perspective – MediaCom with Now We Collide & News Corp for Princess Cruises
Best Media Strategy: Experience A New Perspective – MediaCom with Now We Collide & News Corp for Princess Cruises
PR Idea of the Year
Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas
PR Idea of the Year: Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas
Award for Innovation
Al Bidding – Sparro with Remi for Webjet
Award for Innovation: Al Bidding – Sparro with Remi for Webjet
Award for Bravery
Flanders Fields Street Art Project – The Walshe Group for Visit Flanders
Award for Bravery: Flanders Fields Street Art Project – The Walshe Group for Visit Flanders
Disruptor of the Year
Urban Adventures In Focus
Disruptor of the Year: Urban Adventures In Focus
Publication of the Year
Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas
Publication of the Year: Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas
Breakthrough Destination of the Year
Mt Hotham Resort Management Board with 10 Feet Tall
Breakthrough Destination of the Year: Mt Hotham Resort Management Board with 10 Feet Tall
Ad Campaign of the Year
A Very Merry Mistake – Host / Havas with Finch for Air New Zealand
Ad Campaign of the Year: A Very Merry Mistake – Host / Havas with Finch for Air New Zealand
Highly Commended
What Will You Do In 2017 That You’ll Remember Forever? – Contiki
Travel PR Agency of the Year
Edelman
Travel PR Agency of the Year: Edelman
Travel Media Agency of the Year
Wavemaker Melbourne
ravel Media Agency of the Year: Wavemaker Melbourne
Travel Advertising Agency of the Year
Bashful
Travel Advertising Agency of the Year: Bashful
Travel Marketing Team of the Year
Contiki
Travel Marketing Team of the Year: Contiki
Travel Brand of the Year
Trafalgar
Travel Brand of the Year: Trafalgar
Highly Commended
QT Hotels & Resorts
Damian is the head of content at Mumbrella, overseeing all content and editorial within the business. He has worked as a journalist and communications consultant across a number of industries for over 15 years. He has been with Mumbrella for more than three years, initially running event content. Damian was previously print editor of AdNews.
Linkedin
topics
Air New Zealand
Aussie News Today
Bashful
BWM Dentsu
Clemenger BBDO Sydney
Contiki
Edelman
Finch
Host/Havas
Infinity Squared
Luxury Escapes
Mediacom
Medium Rare Content Agency
News Corp
P&O Cruises
princess cruises
Qantas Magazine
QT Hotels and Resorts
Rumble Studios
Sophie Monk
Tourism Australia
Trafalgar
Travel Marketing Awards
UM
Wavemaker
Wavemaker Melbourne
