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Trafalgar wins Travel Brand of the Year at the Mumbrella Travel Marketing Awards

Guided tour and holiday package provider Trafalgar has taken out Travel Brand of the Year at the Mumbrella Travel Marketing Awards. Heavily expanded from last year, there were 19 awards handed out at the gala dinner with other notable winners including Contiki for Travel Marketing Team of the Year, and A Very Merry Mistake by Host / Havas with Finch for Air New Zealand taking out the Ad Campaign of the Year.

For the first time, there were three individual agency of the year awards including PR, media and advertising. Edelman took out PR Agency of the Year, while Wavemaker Melbourne and Bashful took out Media Agency of the Year and Advertising Agency of the Year respectively.

Travel Advertising Agency of the Year: Bashful

There was one double winner for the night, with Host / Havas with Finch for Air New Zealand adding Social Idea of the Year to their award for Ad Campaign of the Year, while there was also one repeat winner from the 2017 awards with Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas again taking out Publication of the Year.

The winners:

Social Idea of the Year
A Very Merry Mistake – Host / Havas with Finch for Air New Zealand

Social Idea of the Year: A Very Merry Mistake – Host / Havas with Finch for Air New Zealand

Best Use of Native or Content Marketing
Aussie News Today – Clemenger BBDO Sydney with One Green Bean & UM for Tourism Australia

Best Use of Native or Content Marketing: Aussie News Today – Clemenger BBDO Sydney with One Green Bean & UM for Tourism Australia

Best User Experience
The Paradox of Choice – P&O Cruises with SapientRazorfish & Swissworx

Best User Experience: The Paradox of Choice – P&O Cruises with SapientRazorfish & Swissworx

Best Use of Face-to-Face or Experiential Marketing
#NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels

Best Use of Face-to-Face or Experiential Marketing: #NoRobe – The Mint Partners with Art Series Hotels, AKQA & Toben for Art Series Hotels

Best Use of Data
Taking Data to the Skies – Columbus with Carat for Virgin Australia

Best Use of Data: Taking Data to the Skies – Columbus with Carat for Virgin Australia

Best Influencer Campaign
Sophie Monk’s Great Escape – Luxury Escapes

Best Influencer Campaign: Sophie Monk’s Great Escape – Luxury Escapes

Best Media Strategy
Experience A New Perspective – MediaCom with Now We Collide & News Corp for Princess Cruises

Best Media Strategy: Experience A New Perspective – MediaCom with Now We Collide & News Corp for Princess Cruises

PR Idea of the Year
Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas

PR Idea of the Year: Qantas Passport Take-Off – BWM Dentsu with Infinity Squared & Rumble Studios for Qantas

Award for Innovation
Al Bidding – Sparro with Remi for Webjet

Award for Innovation: Al Bidding – Sparro with Remi for Webjet

Award for Bravery
Flanders Fields Street Art Project – The Walshe Group for Visit Flanders

Award for Bravery: Flanders Fields Street Art Project – The Walshe Group for Visit Flanders

Disruptor of the Year
Urban Adventures In Focus

Disruptor of the Year: Urban Adventures In Focus

Publication of the Year
Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas

Publication of the Year: Qantas Magazine + Qantas Travel Insider – Medium Rare Content Agency for Qantas

Breakthrough Destination of the Year
Mt Hotham Resort Management Board with 10 Feet Tall

Breakthrough Destination of the Year: Mt Hotham Resort Management Board with 10 Feet Tall

 

Ad Campaign of the Year
A Very Merry Mistake – Host / Havas with Finch for Air New Zealand

Ad Campaign of the Year: A Very Merry Mistake – Host / Havas with Finch for Air New Zealand

Highly Commended
What Will You Do In 2017 That You’ll Remember Forever? – Contiki

Travel PR Agency of the Year
Edelman

Travel PR Agency of the Year: Edelman

Travel Media Agency of the Year
Wavemaker Melbourne

ravel Media Agency of the Year: Wavemaker Melbourne

Travel Advertising Agency of the Year
Bashful

Travel Advertising Agency of the Year: Bashful

Travel Marketing Team of the Year
Contiki

Travel Marketing Team of the Year: Contiki

Travel Brand of the Year
Trafalgar

Travel Brand of the Year: Trafalgar

Highly Commended
QT Hotels & Resorts

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