Mumbrella wants a digital agency

As Mumbrella approaches our second anniversary, it’s time for us to ask for help.

This is us calling a pitch.

You see, I’m grateful for the understanding of readers thus far, but it’s nearly time to go pro.  

Mumbrella’s logo, such that it is, was bodged together by me in about ten minutes on the day we launched. The plan was to come up with something a bit more grown up a couple of weeks later. Two years without a proper logo is getting a bit silly.

But that’s the least of it. The rest of our site design was done in a matter of days. And without a full-on designer.

We started off with just one content stream. Then we split it into News, Opinion and Dr Mumbo. Then we added Jobs. And an events board. Plus there’s our business directory. And of course our freelance file.

Just over a year ago, The Mumbo Report was born – you’ll find that in our video section.

When we ran out of room along the top, we added the FYI section down the right hand side.

At some point we need to stop hanging baubles on the existing Christmas tree, and redesign that front end. We’re about there.

But that’s the least of it.

With all that going on in the front end, you can imagine what that’s doing to our back end. We use Word Press as our content management system.

Word Press is blimmin’ brilliant. But we’ve amended our amendments and then amended them again.

There’s a bit of untangling to do. We probably also need some help in making sure that we’re maximising our SEO potential in the way we’ve got things configured.

And we certainly need some help in developing or adapting a plug-in or two. One or two of our plans around this point are a bit on the confidential side until we get to know each other better.

But the Secret Stuff is quite interesting.

There’s also some other boring but important stuff. Our traffic’s grown to the point where there are peak moments as we send out our daily email when readers can struggle to get onto the site. We’ve upgraded our server several times. But we need help developing a bombproof solution. Maybe it’s the cloud. Maybe it isn’t. And ongoing support for staying up in the day-to-day, and continuing to develop in the longer term. So we need to be working with someone with a strong tech backbone.

At this stage, I’m asking for expressions of interest.

What’s on the table is a mixture of hard cash and contra. Along of course, with being in the industry shop window when you help us deliver the brand new Mumbrella.

So if you’d like to talk about it, please email me at tim@focalattractions.com.au. Those conversations will help us draw a more formal shortlist of two or three.

I look forward to hearing from you.

Tim Burrowes


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