Mumbrella360 attendance grows by 60% to 1,920

Mumbrella360 saw its attendance jump by nearly 60% this year, the Audited Media Association of Australia has revealed.

Mumbrella360 audience

According to the newly issued Audit Certificate from the AMAA, Mumbrella360 rose from a total attendance of 1,206 in 2015 to 1,920 in 2016, confirming the event as the largest marketing conference in Australia.

Mumbrella360 took place at the Hilton Hotel in Sydney early last month. (It returns from June 6 to June 8 in 2017 – anybody wanting information on the event when it becomes available can subscribe for updates on the form at the bottom of this article.)

The event’s unique visitor attendance (which excludes staff, speakers, media and exhibitors) rose by 70% from 979 to 1,666.

And the total number of visits over the three days of the networking afternoon and conference rose from 1,602 to 2,739, a growth of 71%.

Mumbrella360 audit certificate 2016

Meanwhile, the AMAA’s audited web data for June saw Mumbrella retain its lead over the media and marketing trade press, with a daily average of 11,718 unique browsers, and 808,307 page impressions for the month.

Next came Campaign Brief with 3,803 daily UBs and 269,230 PIs, followed by B&T with 3,186 UBs and 178,466 PIs.

The other main industry title, AdNews, does not submit its figures for audit, but the last time it publicly shared its internal analytics, it claimed 145,956 monthly page impressions which would put it in fourth place.


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