Mumbrella360 recap: ‘I like to think of myself as the TV guy’ – David Gyngell

In the first of a four part series, we recap the highlights from Nine CEO David Gyngell’s rare public appearance at Mumbrella360 earlier this month.

During an onstage appearance with Group M chairman John Steedman, Gyngell discussed:

• Nine’s retention of the cricket rights and the extension of sport to all digital platforms;
• His plans to boost Nine’s local content;
• His leadership style – “being passionate and emotional about your product is the most important thing”;
• “I do worry about Channel Nine 24/7. It’s been part of my life for my whole life;
• Being born to be boss of Nine “I’m not a career CEO – if I don;t do this, I don’t do much else. I’m not a digital guy, I’m not a newspaper guy. I like to think of myself as the TV guy.”;
• Beating Nine’s “light touch insolvency” : “Embarrassments are not what you put your staff through.”;
• Managing from the ground up. The Kerry Packer way: “Back ’em when it’s tough, slap ’em when they’re going good.”;
• The “blokey culture crap”

This is the first part of a four part video. To see all four parts now, download this week’s Encore.