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Mumbrella360 recap: ‘I like to think of myself as the TV guy’ – David Gyngell

m360In the first of a four part series, we recap the highlights from Nine CEO David Gyngell’s rare public appearance at Mumbrella360 earlier this month.

During an onstage appearance with Group M chairman John Steedman, Gyngell discussed:

  • Nine’s retention of the cricket rights and the extension of sport to all digital platforms;
  • His plans to boost Nine’s local content;
  • His leadership style – “being passionate and emotional about your product is the most important thing”;
  • “I do worry about Channel Nine 24/7. It’s been part of my life for my whole life;
  • Being born to be boss of Nine “I’m not a career CEO – if I don;t do this, I don’t do much else. I’m not a digital guy, I’m not a newspaper guy. I like to think of myself as the TV guy.”;
  • Beating Nine’s “light touch insolvency” : “Embarrassments are not what you put your staff through.”;
  • Managing from the ground up. The Kerry Packer way: “Back ’em when it’s tough, slap ’em when they’re going good.”;
  • The “blokey culture crap”

This is the first part of a four part video. To see all four parts now, download this week’s Encore.

Encore issue 19This story first appeared in the weekly edition of Encore available for iPad and Android tablets. Visit encore.com.au for a preview of the app or click below to download.

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