Mumbrella360 recap: Gender Equality: Put Up or Shut Up

m360In this week’s video recap from the Mumbrella360 conference, Cathie McGinn moderates a panel including producer Anita Jacoby, Ian Perrin, CEO of Zenith Optimedia, Peta Southcombe, marketing analytics manager at Maxus and publicist Elly Michelle Clough. The panel discuss the issues surrounding gender equality across the industry landscape.


The panel discuss how the definition of feminism affects the industry, Anita Jacoby talks about gender discrimination in the broadcasting industry and how she was passed over three times by men, Peta Southcombe on why focusing on women’s gender instead of skills and abilities is doing them a disservice, Elly Michelle Clough explains why she’s a proud feminist and Ian Perrin on an undercurrent of sexism in the industry.(8 min 33 sec)


The panel debates the issue of equal parental leave, how the ‘old boys club’ affects women, whether the workplace environment needs to change to accommodate women or women should adapt, whether a quota system would work for women’s career advancement and the concept of succession planning.

(11 min 47 sec)


The panel talks about women’s networking groups and whether they are counter productive, the importance of female mentors, why women lose out when it comes to negotiating salaries and pay rises and how women need to have more confidence in their abilities.

(9 min 44 sec)


The panel talks about how women can start a dialogue without getting men on the defensive, the financial cost to the industry of women leaving the workforce to have children, initiatives already in place to help women and whether or not women can trust each other.

(14 min 50 sec)


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