Mumbrella360: Shorts – How marketers can win in the boardroom, lessons from a start-up


When a start-up team is all technology and sales, who’s responsible for marketing and where do they focus? How is pricing strategy developed and what does branding look like for a Most Valuable Player?

Marketing is happening in businesses even when there’s no official marketing department, and marketers of all types will benefit from the lessons that come from the businesses where this is the case. Especially when it comes down to building credibility and better connecting marketing efforts to business outcomes.

In this masterclass, Shadowboxer strategists Stephen Graham and Stuart Aitken cover off some of the key concepts from the start-up trenches that any marketer can apply to build credibility with boards, c-suite, investors and clients.


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