Mumbrella360: Turning Data Into Dollars – An Inside Look at How American Express Helps Its Business Partners Drive revenue
In this seminar, Ciarán Norris from American Express explains how the company is helping clients and merchant partners make major business decision and drive more revenue using the data it garners from its closed loop of consumer spending patterns.
Norris also reveals exclusive information about Australian consumer spending trends sourced from AMEX card data, as well how AMEX uses data to help build businesses and drive consumer spend into its merchant partners, plus how businesses can refine their data.
Curated and presented by platinum sponsor: American Express
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