Mumbrella360 video: Ten data planning mistakes I made so you don’t have to
In the lead-up to Mumbrella360 on June 7-9, we revisit highlights from last year’s event.
Ten data planning mistakes I made so you don’t have to
Sam Stark, strategist at Quantium, talks about client engagement, getting to know who your customer is (not who you think it is), winning over clients, understanding metrics and making them work for you, and why you shouldn’t limit your advice to what the client wants – always challenge them.
Fantastic presentation. Most effective at 16:55 but cleverly tantalising in not revealing the ‘why’ of the ROI gain. Also very interesting about clickers v non-clickers; is there some sort of psychographic commonality within either group?
Would love to see this sort of analysis overlaid on the metrics supplied within Kate Richards’ excellent piece on influencers.