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Mumbrella360 video: Brand authenticity – how to match influencers with your brand

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the annual event.

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Blogging and social media are growing, fast. Alongside this has been the growth of social influencers who amass followers and enjoy significant cultural and trend-setting power. So, how can brands effectively engage with influencer marketing?millennial women with mobile phone -ThinkstockPhotos-479785966

This session includes an overview of how to build a social media following; the rise of social media and blogs; best practise on how to promote and advertise via social influencers; how best how to manage partnerships with sponsors and companies while remaining authentic.

The panel: Felicity Grey, managing director, Nuffnang Australia; Matt Kendall, head of digital strategy, One Green Bean; Eleanor Pendleton, editor, founder and publisher, Gritty Pretty; Jennie Sager, global chair of music and head of music and entertainment, Twitter; Melanie de Souza, acting director of marketing and airline services, Tourism Victoria.

Timeline:

  • 03:50: Why influencers are important in today’s attention economy
  • 04:20: Why influencers matter more than just the number of their followers
  • 06:00: How companies deal and build relationship with influencers
  • 11:00: How to choose which influencers not to work with
  • 13:40: Measuring influencer campaign success
  • 16:50: How can brands build their own social media following?
  • 24:00: Why brands should be careful when choosing influencers
  • 26:30: The importance of video in digital engagement
  • 32:00: How influencers can boost branded events
  • 37:30: Influencer marketing – more than just social media channels
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