Mumbrella360 video: The Psychology of Fandom

July 13, 2016 11:15

In the wrap-up of Mumbrella360 on June 7-9, 2016, we revisit highlights from the event.

Adam Hodge, head of strategy at Octagon, presents exclusive research into the psychology of sports fans around the world, looking at how fans are accessing content and how successful brands are incorporating ‘passion-drivers’ into creative content. The expert panel then dissects how the marketing strategies of their brands are tailored to apply fan psychology to the Australian market.

The Panel: TV presenter and former Socceroo David Zdrilic; Hyundai Australia’s sponsorship manager David Parsons; general manager of commercial partnerships at Football Federation Australia Gillian Harris.

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Mumbrella Staff

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